| Summary: | Introduction
Many smokers in China desire to quit, though the success rate
among adults is low. This study evaluated the effects of QuitAction, a WeChat
smoking cessation platform, summarized the intervention experience of the
smoking cessation platform, identified aspects of the platform that necessitated
improvement, and provided references for further optimization of the smoking
cessation platform.
Methods
This single-arm study was conducted in Hunan, China, from September
2020 to October 2021. Regular smokers, who were aged ≥15 years and willing to
quit smoking using QuitAction, were recruited. An in-application questionnaire
evaluated participants’ baseline smoking status and intention to quit smoking. The
QuitAction program included questionnaires regarding the participants’ ongoing
smoking cessation status at 24 hours, one week, one month and three months after
quitting. The smoking cessation procedure was discontinued if the participant
had no intention of continuing. The smoking cessation rate, influencing success
factors, frequency of use satisfaction, and helpfulness of QuitAction were recorded.
Results
A total of 303 participants registered and logged into the QuitAction
program, including 59 with incomplete information and 64 with no intention of
quitting. The study finally included 180 participants. The smoking cessation rate
was 33.9% at 24 hours, 27.2% at one week, 26.1% at one month, and 25.0% at
three months. QuitAction was reported as helpful by 94.9% of participants and
95.7% were satisfied with the program. Participants with a quitting difficulty score
of 80–100 were less likely to quit smoking than participants with a difficulty score
of 0–60 (OR=0.28; 95% CI: 0.10–0.78; p=0.015). Participants using the platform
≥5 times were more likely to quit smoking than those who used the platform <5
times (OR=3.59; 95% CI: 1.51–8.52; p=0.004).
Conclusions
The QuitAction platform provides smoking cessation services that can
improve smokers’ success rate and improve user experience satisfaction.
|
|---|