Features and prospects of tourist services marketing in Ukraine
The article is devoted to solving problems of tourist route planning with the use of marketing technologies. It also deals with the purpose of marketing in tourist industry and quality model of tourist services. The article touches the decision-making model in tourist product development as well. Be...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_21_34.pdf |
| _version_ | 1797330230193422336 |
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| author | А.S. Teletov N.Y. Kosolap |
| author_facet | А.S. Teletov N.Y. Kosolap |
| author_sort | А.S. Teletov |
| collection | DOAJ |
| description | The article is devoted to solving problems of tourist route planning with the use of marketing technologies. It also deals with the purpose of marketing in tourist industry and quality model of tourist services. The article touches the decision-making model in tourist product development as well. Besides the project of historical tourist route to EURO-2012 is presented. |
| first_indexed | 2024-03-08T07:17:00Z |
| format | Article |
| id | doaj.art-edb485def281431c9774e779f9e74889 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:17:00Z |
| publishDate | 2012-03-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-edb485def281431c9774e779f9e748892024-02-03T01:00:47ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-03-01312134Features and prospects of tourist services marketing in UkraineА.S. TeletovN.Y. KosolapThe article is devoted to solving problems of tourist route planning with the use of marketing technologies. It also deals with the purpose of marketing in tourist industry and quality model of tourist services. The article touches the decision-making model in tourist product development as well. Besides the project of historical tourist route to EURO-2012 is presented.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_21_34.pdfmarketing of servicesmarketing in tourist industrytourist producttourist routeEURO-2012 |
| spellingShingle | А.S. Teletov N.Y. Kosolap Features and prospects of tourist services marketing in Ukraine Marketing i Menedžment Innovacij marketing of services marketing in tourist industry tourist product tourist route EURO-2012 |
| title | Features and prospects of tourist services marketing in Ukraine |
| title_full | Features and prospects of tourist services marketing in Ukraine |
| title_fullStr | Features and prospects of tourist services marketing in Ukraine |
| title_full_unstemmed | Features and prospects of tourist services marketing in Ukraine |
| title_short | Features and prospects of tourist services marketing in Ukraine |
| title_sort | features and prospects of tourist services marketing in ukraine |
| topic | marketing of services marketing in tourist industry tourist product tourist route EURO-2012 |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_21_34.pdf |
| work_keys_str_mv | AT asteletov featuresandprospectsoftouristservicesmarketinginukraine AT nykosolap featuresandprospectsoftouristservicesmarketinginukraine |