Use of Social Media for Cancer Prevention Through Neighborhood Social Cohesion: Protocol for a Feasibility Study

BackgroundSocial cohesion is associated with healthier behaviors and better health outcomes, and therefore may offer a mechanism for promoting better health. Low socioeconomic status (SES) communities face higher rates of chronic disease due to both community- and individual-...

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Main Authors: Ingrid Oakley-Girvan, Jessica L Watterson, Cheryl Jones, Lauren C Houghton, Marley P Gibbons, Kajal Gokal, Kate Magsamen-Conrad
Format: Article
Language:English
Published: JMIR Publications 2021-07-01
Series:JMIR Research Protocols
Online Access:https://www.researchprotocols.org/2021/7/e28147
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author Ingrid Oakley-Girvan
Jessica L Watterson
Cheryl Jones
Lauren C Houghton
Marley P Gibbons
Kajal Gokal
Kate Magsamen-Conrad
author_facet Ingrid Oakley-Girvan
Jessica L Watterson
Cheryl Jones
Lauren C Houghton
Marley P Gibbons
Kajal Gokal
Kate Magsamen-Conrad
author_sort Ingrid Oakley-Girvan
collection DOAJ
description BackgroundSocial cohesion is associated with healthier behaviors and better health outcomes, and therefore may offer a mechanism for promoting better health. Low socioeconomic status (SES) communities face higher rates of chronic disease due to both community- and individual-level factors. ObjectiveThe aim of this study is to leverage social cohesion to promote healthier behaviors and prevent chronic disease in a low SES community. This protocol outlines the methodology for a pilot study to assess the feasibility of an intervention (Free Time For Wellness [FT4W]) using a social networking platform (Nextdoor) with mothers living in an urban, low-income community to improve social cohesion and promote healthy behaviors. MethodsThe study will involve three phases: (I) co-designing the intervention with mothers in the neighborhoods of interest, (II) implementing the intervention with community leaders through the social networking platform, and (III) evaluating the intervention’s feasibility. Phase I of the study will include qualitative data collection and analysis from in-depth, semistructured interviews and a co-design group session with mothers. Phases II and III of the study include a pre- and postintervention survey of participating mothers. Neighborhood-level data on social cohesion will also be collected to enable comparison of outcomes between neighborhoods with higher and lower baseline social cohesion. ResultsAs of March 2021, recruitment and data collection for this study are complete. This protocol outlines our original study plan, although the final enrollment numbers and intervention implementation deviated from our initial planned methodology that is outlined in this protocol. These implementation learnings will be shared in subsequent publications of our study results. ConclusionsUltimately, this study aims to: (1) determine the barriers and facilitators to finding free time for wellness among a population of low-income mothers to inform the co-design process, and (2) implement and study the feasibility of an intervention that leverages social cohesion to promote physical activity in a community of low-income mothers. The results of this study will provide preliminary feasibility evidence to inform a larger effectiveness trial, and will further our understanding of how social cohesion might influence well-being. International Registered Report Identifier (IRRID)RR1-10.2196/28147
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spelling doaj.art-edf1abfeb2e24541a56bf5c1c81d4c952023-08-28T17:11:05ZengJMIR PublicationsJMIR Research Protocols1929-07482021-07-01107e2814710.2196/28147Use of Social Media for Cancer Prevention Through Neighborhood Social Cohesion: Protocol for a Feasibility StudyIngrid Oakley-Girvanhttps://orcid.org/0000-0003-0328-921XJessica L Wattersonhttps://orcid.org/0000-0003-0619-0661Cheryl Joneshttps://orcid.org/0000-0002-3024-225XLauren C Houghtonhttps://orcid.org/0000-0002-1432-1580Marley P Gibbonshttps://orcid.org/0000-0003-4433-9439Kajal Gokalhttps://orcid.org/0000-0002-2020-1876Kate Magsamen-Conradhttps://orcid.org/0000-0002-7488-959X BackgroundSocial cohesion is associated with healthier behaviors and better health outcomes, and therefore may offer a mechanism for promoting better health. Low socioeconomic status (SES) communities face higher rates of chronic disease due to both community- and individual-level factors. ObjectiveThe aim of this study is to leverage social cohesion to promote healthier behaviors and prevent chronic disease in a low SES community. This protocol outlines the methodology for a pilot study to assess the feasibility of an intervention (Free Time For Wellness [FT4W]) using a social networking platform (Nextdoor) with mothers living in an urban, low-income community to improve social cohesion and promote healthy behaviors. MethodsThe study will involve three phases: (I) co-designing the intervention with mothers in the neighborhoods of interest, (II) implementing the intervention with community leaders through the social networking platform, and (III) evaluating the intervention’s feasibility. Phase I of the study will include qualitative data collection and analysis from in-depth, semistructured interviews and a co-design group session with mothers. Phases II and III of the study include a pre- and postintervention survey of participating mothers. Neighborhood-level data on social cohesion will also be collected to enable comparison of outcomes between neighborhoods with higher and lower baseline social cohesion. ResultsAs of March 2021, recruitment and data collection for this study are complete. This protocol outlines our original study plan, although the final enrollment numbers and intervention implementation deviated from our initial planned methodology that is outlined in this protocol. These implementation learnings will be shared in subsequent publications of our study results. ConclusionsUltimately, this study aims to: (1) determine the barriers and facilitators to finding free time for wellness among a population of low-income mothers to inform the co-design process, and (2) implement and study the feasibility of an intervention that leverages social cohesion to promote physical activity in a community of low-income mothers. The results of this study will provide preliminary feasibility evidence to inform a larger effectiveness trial, and will further our understanding of how social cohesion might influence well-being. International Registered Report Identifier (IRRID)RR1-10.2196/28147https://www.researchprotocols.org/2021/7/e28147
spellingShingle Ingrid Oakley-Girvan
Jessica L Watterson
Cheryl Jones
Lauren C Houghton
Marley P Gibbons
Kajal Gokal
Kate Magsamen-Conrad
Use of Social Media for Cancer Prevention Through Neighborhood Social Cohesion: Protocol for a Feasibility Study
JMIR Research Protocols
title Use of Social Media for Cancer Prevention Through Neighborhood Social Cohesion: Protocol for a Feasibility Study
title_full Use of Social Media for Cancer Prevention Through Neighborhood Social Cohesion: Protocol for a Feasibility Study
title_fullStr Use of Social Media for Cancer Prevention Through Neighborhood Social Cohesion: Protocol for a Feasibility Study
title_full_unstemmed Use of Social Media for Cancer Prevention Through Neighborhood Social Cohesion: Protocol for a Feasibility Study
title_short Use of Social Media for Cancer Prevention Through Neighborhood Social Cohesion: Protocol for a Feasibility Study
title_sort use of social media for cancer prevention through neighborhood social cohesion protocol for a feasibility study
url https://www.researchprotocols.org/2021/7/e28147
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