Soap operas and the history of fan discussion

For decades, fans of U.S. soap operas have formed social networks surrounding their shows, and they did so even before the concept entered the vernacular. Soap fans, who started on a geographically local scale and built their communities through grassroots efforts, have found a variety of venues to...

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Main Author: Sam Ford
Format: Article
Language:English
Published: Organization for Transformative Works 2008-09-01
Series:Transformative Works and Cultures
Subjects:
Online Access:http://dx.doi.org/10.3983/twc.2008.0042
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author Sam Ford
author_facet Sam Ford
author_sort Sam Ford
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description For decades, fans of U.S. soap operas have formed social networks surrounding their shows, and they did so even before the concept entered the vernacular. Soap fans, who started on a geographically local scale and built their communities through grassroots efforts, have found a variety of venues to connect with one another over the past several decades. This study looks at the pre-Internet development of these social networks to show how that trajectory relates to the current online community of soap opera fans. Although several scholars have studied soap opera fandom, few have taken an historical approach at understanding the trajectory of soap fandom, a view especially necessary in an era where online social networks are at the center of audience studies and where cornerstone U.S. soap operas are struggling to retain relevance and audience. To fill this gap, I argue that understanding fan networks today requires looking back to previous methods of fan networking. Soaps' longevity (the youngest U.S. soap is more than 20 years old) and frequency (all U.S. daytime soaps are daily) make them crucial texts in demonstrating how the roots of fan social networks in a pre-Internet era helped shape that fandom's transition onto the Internet, and they also illustrate the continued evolution of these networks as fans move online.
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spelling doaj.art-edf41538a33b4e448a5035310269986b2022-12-21T22:25:08ZengOrganization for Transformative WorksTransformative Works and Cultures1941-22581941-22582008-09-01110.3983/twc.2008.0042Soap operas and the history of fan discussionSam Ford0MIT Convergence Culture Consortium, Cambridge, Massachusetts, United StatesFor decades, fans of U.S. soap operas have formed social networks surrounding their shows, and they did so even before the concept entered the vernacular. Soap fans, who started on a geographically local scale and built their communities through grassroots efforts, have found a variety of venues to connect with one another over the past several decades. This study looks at the pre-Internet development of these social networks to show how that trajectory relates to the current online community of soap opera fans. Although several scholars have studied soap opera fandom, few have taken an historical approach at understanding the trajectory of soap fandom, a view especially necessary in an era where online social networks are at the center of audience studies and where cornerstone U.S. soap operas are struggling to retain relevance and audience. To fill this gap, I argue that understanding fan networks today requires looking back to previous methods of fan networking. Soaps' longevity (the youngest U.S. soap is more than 20 years old) and frequency (all U.S. daytime soaps are daily) make them crucial texts in demonstrating how the roots of fan social networks in a pre-Internet era helped shape that fandom's transition onto the Internet, and they also illustrate the continued evolution of these networks as fans move online.http://dx.doi.org/10.3983/twc.2008.0042ArchivingAs the World TurnsCommunityDiscussion boardsFan clubsFan communitiesFan proselytizersFandomGeneral HospitalGuiding LightOvercoded textsPassionsSoap operaSoap Opera DigestSoap Opera WeeklySocial networkingThe Bold and the BeautifulThe Edge of Night
spellingShingle Sam Ford
Soap operas and the history of fan discussion
Transformative Works and Cultures
Archiving
As the World Turns
Community
Discussion boards
Fan clubs
Fan communities
Fan proselytizers
Fandom
General Hospital
Guiding Light
Overcoded texts
Passions
Soap opera
Soap Opera Digest
Soap Opera Weekly
Social networking
The Bold and the Beautiful
The Edge of Night
title Soap operas and the history of fan discussion
title_full Soap operas and the history of fan discussion
title_fullStr Soap operas and the history of fan discussion
title_full_unstemmed Soap operas and the history of fan discussion
title_short Soap operas and the history of fan discussion
title_sort soap operas and the history of fan discussion
topic Archiving
As the World Turns
Community
Discussion boards
Fan clubs
Fan communities
Fan proselytizers
Fandom
General Hospital
Guiding Light
Overcoded texts
Passions
Soap opera
Soap Opera Digest
Soap Opera Weekly
Social networking
The Bold and the Beautiful
The Edge of Night
url http://dx.doi.org/10.3983/twc.2008.0042
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