Determinants of Muslim Customers’ Preferences towards Islamic Banks Products and Services
As Indonesia has the biggest Muslim population in the world, Islamic banks starts to bloom in Indonesia rapidly. This paper aims to investigate the determinants of Muslim people to be customers of Indonesian Islamic banks. The determinants which are empirically tested are product knowledge of Islami...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Magister Manajemen Fakultas Ekonomi Universitas Andalas
2021-12-01
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| Series: | Jurnal Manajemen Stratejik dan Simulasi Bisnis |
| Subjects: | |
| Online Access: | http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/39 |