YouTube as a New Form of Mediatization
The purpose of this research is to analyze and generalize the features and techniques of the YouTube platform as a new form of mediatization. Research Methodology. To research the features and techniques the following methods were applied, a namely: analysis and synthesis (analyzed the peculiarities...
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| Format: | Article |
| Language: | English |
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KNUKiM Publishing Centre
2020-12-01
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| Series: | Вісник Київського національного університету культури і мистецтв. Серія: Аудіовізуальне мистецтво і виробництво |
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| Online Access: | http://audiovisual-art.knukim.edu.ua/article/view/217642 |
| _version_ | 1819276373194178560 |
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| author | Kostiantyn Hrubych Yelyzaveta Burkhan |
| author_facet | Kostiantyn Hrubych Yelyzaveta Burkhan |
| author_sort | Kostiantyn Hrubych |
| collection | DOAJ |
| description | The purpose of this research is to analyze and generalize the features and techniques of the YouTube platform as a new form of mediatization. Research Methodology. To research the features and techniques the following methods were applied, a namely: analysis and synthesis (analyzed the peculiarities and principles of the YouTube platform), comparative method (studied the process of work of the internetplatform and contemporary television), generalization method (generalized major aspects which disclose YouTube from various sides) and systematization method. Scientific novelty. It is for the first time when YouTube is disclosed and analyzed from the side of a new form of mediatization, highlighted new characteristics that differentiate YouTube from modern television, the factors regulating media space were researched. Conclusions. During the research of YouTube as a new form of mediatization, we analyzed the works of media scientists of the studied phenomenon. By the results, we established new features and techniques of the YouTube platform; analyzed the development stages of YouTube; studied the problems and positive factors of impact of YouTube, as a communication channel. YouTube displaces the television from the first place and takes a big share of rating, and this, in its turn, makes a new form of mediatization as a factor of regulation of contemporary media space. |
| first_indexed | 2024-12-23T23:39:11Z |
| format | Article |
| id | doaj.art-ee21a3ec7b5a49f181eeddb73cbf633d |
| institution | Directory Open Access Journal |
| issn | 2617-2674 2617-4049 |
| language | English |
| last_indexed | 2024-12-23T23:39:11Z |
| publishDate | 2020-12-01 |
| publisher | KNUKiM Publishing Centre |
| record_format | Article |
| series | Вісник Київського національного університету культури і мистецтв. Серія: Аудіовізуальне мистецтво і виробництво |
| spelling | doaj.art-ee21a3ec7b5a49f181eeddb73cbf633d2022-12-21T17:25:47ZengKNUKiM Publishing CentreВісник Київського національного університету культури і мистецтв. Серія: Аудіовізуальне мистецтво і виробництво2617-26742617-40492020-12-013219720410.31866/2617-2674.3.2.2020.217642217642YouTube as a New Form of MediatizationKostiantyn Hrubych0Yelyzaveta Burkhan1Kyiv National University of Culture and ArtsKyiv National University of Culture and ArtsThe purpose of this research is to analyze and generalize the features and techniques of the YouTube platform as a new form of mediatization. Research Methodology. To research the features and techniques the following methods were applied, a namely: analysis and synthesis (analyzed the peculiarities and principles of the YouTube platform), comparative method (studied the process of work of the internetplatform and contemporary television), generalization method (generalized major aspects which disclose YouTube from various sides) and systematization method. Scientific novelty. It is for the first time when YouTube is disclosed and analyzed from the side of a new form of mediatization, highlighted new characteristics that differentiate YouTube from modern television, the factors regulating media space were researched. Conclusions. During the research of YouTube as a new form of mediatization, we analyzed the works of media scientists of the studied phenomenon. By the results, we established new features and techniques of the YouTube platform; analyzed the development stages of YouTube; studied the problems and positive factors of impact of YouTube, as a communication channel. YouTube displaces the television from the first place and takes a big share of rating, and this, in its turn, makes a new form of mediatization as a factor of regulation of contemporary media space.http://audiovisual-art.knukim.edu.ua/article/view/217642youtubeinternet-platformmediatizationmedia spacecommunication channel |
| spellingShingle | Kostiantyn Hrubych Yelyzaveta Burkhan YouTube as a New Form of Mediatization Вісник Київського національного університету культури і мистецтв. Серія: Аудіовізуальне мистецтво і виробництво youtube internet-platform mediatization media space communication channel |
| title | YouTube as a New Form of Mediatization |
| title_full | YouTube as a New Form of Mediatization |
| title_fullStr | YouTube as a New Form of Mediatization |
| title_full_unstemmed | YouTube as a New Form of Mediatization |
| title_short | YouTube as a New Form of Mediatization |
| title_sort | youtube as a new form of mediatization |
| topic | youtube internet-platform mediatization media space communication channel |
| url | http://audiovisual-art.knukim.edu.ua/article/view/217642 |
| work_keys_str_mv | AT kostiantynhrubych youtubeasanewformofmediatization AT yelyzavetaburkhan youtubeasanewformofmediatization |