Comparing Cost Leadership Strategy with Differentiation Strategy towards Firm Performance on Jakarta Islamic Index
The research aimed to examine the effect of cost leadership strategy and differentiation strategy on company’s performance. It was conducted in companies listed in the Jakarta Islamic Index from 2014 to 2018. Purposive sampling was used to obtain samples from 12 companies. Analysis was done by multi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2020-03-01
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| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/5963 |
| _version_ | 1818579126495215616 |
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| author | Surono surono Tulus Suryanto Erike Anggraini |
| author_facet | Surono surono Tulus Suryanto Erike Anggraini |
| author_sort | Surono surono |
| collection | DOAJ |
| description | The research aimed to examine the effect of cost leadership strategy and differentiation strategy on company’s performance. It was conducted in companies listed in the Jakarta Islamic Index from 2014 to 2018. Purposive sampling was used to obtain samples from 12 companies. Analysis was done by multiple linear regression with the help of the IBM SPSS 23 statistical program for windows with a quantitative descriptive approach. The results show that the cost leadership strategy influences company’s performance compared to differentiation strategy. The implementation of a low-cost strategy is significantly relevant to the condition of people who are sensitive to price and are not much aware about brand products in decision making. The design of a unique item model does not determine success in marketing a product, the relative price offered is quite high and only in certain market segments the product is of public interest. Product quality is defeated by the quantity of goods, people prefer how much goods are obtained than the durability of the products consumed. |
| first_indexed | 2024-12-16T06:56:45Z |
| format | Article |
| id | doaj.art-ee231d2d427748c0a8abefca3ca46552 |
| institution | Directory Open Access Journal |
| issn | 1412-1212 2541-2388 |
| language | English |
| last_indexed | 2024-12-16T06:56:45Z |
| publishDate | 2020-03-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Journal the Winners |
| spelling | doaj.art-ee231d2d427748c0a8abefca3ca465522022-12-21T22:40:17ZengBina Nusantara UniversityJournal the Winners1412-12122541-23882020-03-01211354110.21512/tw.v21i1.59635159Comparing Cost Leadership Strategy with Differentiation Strategy towards Firm Performance on Jakarta Islamic IndexSurono surono0Tulus Suryanto1Erike Anggraini2University of AirlanggaIslamic State University of Raden Intan LampungIslamic State University of Raden Intan LampungThe research aimed to examine the effect of cost leadership strategy and differentiation strategy on company’s performance. It was conducted in companies listed in the Jakarta Islamic Index from 2014 to 2018. Purposive sampling was used to obtain samples from 12 companies. Analysis was done by multiple linear regression with the help of the IBM SPSS 23 statistical program for windows with a quantitative descriptive approach. The results show that the cost leadership strategy influences company’s performance compared to differentiation strategy. The implementation of a low-cost strategy is significantly relevant to the condition of people who are sensitive to price and are not much aware about brand products in decision making. The design of a unique item model does not determine success in marketing a product, the relative price offered is quite high and only in certain market segments the product is of public interest. Product quality is defeated by the quantity of goods, people prefer how much goods are obtained than the durability of the products consumed.https://journal.binus.ac.id/index.php/winners/article/view/5963cost leadership strategydifferentiation strategyfirm performance |
| spellingShingle | Surono surono Tulus Suryanto Erike Anggraini Comparing Cost Leadership Strategy with Differentiation Strategy towards Firm Performance on Jakarta Islamic Index Journal the Winners cost leadership strategy differentiation strategy firm performance |
| title | Comparing Cost Leadership Strategy with Differentiation Strategy towards Firm Performance on Jakarta Islamic Index |
| title_full | Comparing Cost Leadership Strategy with Differentiation Strategy towards Firm Performance on Jakarta Islamic Index |
| title_fullStr | Comparing Cost Leadership Strategy with Differentiation Strategy towards Firm Performance on Jakarta Islamic Index |
| title_full_unstemmed | Comparing Cost Leadership Strategy with Differentiation Strategy towards Firm Performance on Jakarta Islamic Index |
| title_short | Comparing Cost Leadership Strategy with Differentiation Strategy towards Firm Performance on Jakarta Islamic Index |
| title_sort | comparing cost leadership strategy with differentiation strategy towards firm performance on jakarta islamic index |
| topic | cost leadership strategy differentiation strategy firm performance |
| url | https://journal.binus.ac.id/index.php/winners/article/view/5963 |
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