Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments.
Older adults can take advantage of social networking sites (SNS). However, SNS are not without the access gap among elders. Assuming that the data are homogenous within the same population may not be precise in social science research. What is known about the heterogeneous nature of older people? Co...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2023-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0284585 |
| _version_ | 1797837943378804736 |
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| author | Patricio E Ramírez-Correa Jorge Arenas-Gaitán F Javier Rondán-Cataluña Elizabeth E Grandon Muriel Ramírez-Santana |
| author_facet | Patricio E Ramírez-Correa Jorge Arenas-Gaitán F Javier Rondán-Cataluña Elizabeth E Grandon Muriel Ramírez-Santana |
| author_sort | Patricio E Ramírez-Correa |
| collection | DOAJ |
| description | Older adults can take advantage of social networking sites (SNS). However, SNS are not without the access gap among elders. Assuming that the data are homogenous within the same population may not be precise in social science research. What is known about the heterogeneous nature of older people? Considering this issue and the lack of research to help reflect the heterogeneity of elderly users of technologies, this study aims to identify segments in the use of SNS by the elderly. Data were collected from older Chilean adults. Cluster analysis suggested different profiles of adult users regarding the Technology Readiness Index. We used a hybrid multigroup partial least squares-structural equation model, including the Pathmox algorithm, to identify segments in the structural model. Based on the technology readiness profiles and the generation, we identified three segments with different determinant effects to explain the intention to use SNS: independent elder, technological-apathetic elder, and technological-eager elder. The contributions from this study are triple. First, this study helps to better understand how the elderly adopt information technology. Second, this study complements the existing corpus of research on using the technology readiness index in the elderly population. Third, we used an innovative method to segment users in the acceptance technology model. |
| first_indexed | 2024-04-09T15:32:53Z |
| format | Article |
| id | doaj.art-ee41df6ac2fe42a7a496a93a03aa9fb9 |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-04-09T15:32:53Z |
| publishDate | 2023-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-ee41df6ac2fe42a7a496a93a03aa9fb92023-04-28T05:31:43ZengPublic Library of Science (PLoS)PLoS ONE1932-62032023-01-01184e028458510.1371/journal.pone.0284585Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments.Patricio E Ramírez-CorreaJorge Arenas-GaitánF Javier Rondán-CataluñaElizabeth E GrandonMuriel Ramírez-SantanaOlder adults can take advantage of social networking sites (SNS). However, SNS are not without the access gap among elders. Assuming that the data are homogenous within the same population may not be precise in social science research. What is known about the heterogeneous nature of older people? Considering this issue and the lack of research to help reflect the heterogeneity of elderly users of technologies, this study aims to identify segments in the use of SNS by the elderly. Data were collected from older Chilean adults. Cluster analysis suggested different profiles of adult users regarding the Technology Readiness Index. We used a hybrid multigroup partial least squares-structural equation model, including the Pathmox algorithm, to identify segments in the structural model. Based on the technology readiness profiles and the generation, we identified three segments with different determinant effects to explain the intention to use SNS: independent elder, technological-apathetic elder, and technological-eager elder. The contributions from this study are triple. First, this study helps to better understand how the elderly adopt information technology. Second, this study complements the existing corpus of research on using the technology readiness index in the elderly population. Third, we used an innovative method to segment users in the acceptance technology model.https://doi.org/10.1371/journal.pone.0284585 |
| spellingShingle | Patricio E Ramírez-Correa Jorge Arenas-Gaitán F Javier Rondán-Cataluña Elizabeth E Grandon Muriel Ramírez-Santana Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments. PLoS ONE |
| title | Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments. |
| title_full | Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments. |
| title_fullStr | Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments. |
| title_full_unstemmed | Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments. |
| title_short | Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments. |
| title_sort | adoption of social networking sites among older adults the role of the technology readiness and the generation to identifying segments |
| url | https://doi.org/10.1371/journal.pone.0284585 |
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