Strategi Pemasaran dan Implementasinya dalam Lembaga Pendidikan
According to the perspective of marketing, Islamic education institution is categorized as a non profit organization. It is an activity to serve students and stakeholders. Since principally the function of the institution to serve, therefore, the marketing strategy is done by: identification of the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
State Institute of Islamic Studies (IAIN) Tulungagung
2013-11-01
|
| Series: | Ta'allum: Jurnal Pendidikan Islam |
| Online Access: | http://ejournal.iain-tulungagung.ac.id/index.php/taalum/article/view/554 |
| _version_ | 1819125425990795264 |
|---|---|
| author | Khoirul Anam |
| author_facet | Khoirul Anam |
| author_sort | Khoirul Anam |
| collection | DOAJ |
| description | According to the perspective of marketing, Islamic education institution is categorized as a non profit organization. It is an activity to serve students and stakeholders. Since principally the function of the institution to serve, therefore, the marketing strategy is done by: identification of the market, segmenting and positioning of the market, differentiating product, and marketing communication. Through implementing those strategies, an educational institution can compete with others. In other words, by implementing certain strategies, an educational institution can win the competition, especially in improving the number of students from year to year. |
| first_indexed | 2024-12-22T07:39:57Z |
| format | Article |
| id | doaj.art-ee5df30ed9154eb8b4040a4c8b19f968 |
| institution | Directory Open Access Journal |
| issn | 2303-1891 2549-2926 |
| language | Indonesian |
| last_indexed | 2024-12-22T07:39:57Z |
| publishDate | 2013-11-01 |
| publisher | State Institute of Islamic Studies (IAIN) Tulungagung |
| record_format | Article |
| series | Ta'allum: Jurnal Pendidikan Islam |
| spelling | doaj.art-ee5df30ed9154eb8b4040a4c8b19f9682022-12-21T18:33:47ZindState Institute of Islamic Studies (IAIN) TulungagungTa'allum: Jurnal Pendidikan Islam2303-18912549-29262013-11-011210.21274/taalum.2013.1.2.159-170423Strategi Pemasaran dan Implementasinya dalam Lembaga PendidikanKhoirul Anam0STAIN TulungagungAccording to the perspective of marketing, Islamic education institution is categorized as a non profit organization. It is an activity to serve students and stakeholders. Since principally the function of the institution to serve, therefore, the marketing strategy is done by: identification of the market, segmenting and positioning of the market, differentiating product, and marketing communication. Through implementing those strategies, an educational institution can compete with others. In other words, by implementing certain strategies, an educational institution can win the competition, especially in improving the number of students from year to year.http://ejournal.iain-tulungagung.ac.id/index.php/taalum/article/view/554 |
| spellingShingle | Khoirul Anam Strategi Pemasaran dan Implementasinya dalam Lembaga Pendidikan Ta'allum: Jurnal Pendidikan Islam |
| title | Strategi Pemasaran dan Implementasinya dalam Lembaga Pendidikan |
| title_full | Strategi Pemasaran dan Implementasinya dalam Lembaga Pendidikan |
| title_fullStr | Strategi Pemasaran dan Implementasinya dalam Lembaga Pendidikan |
| title_full_unstemmed | Strategi Pemasaran dan Implementasinya dalam Lembaga Pendidikan |
| title_short | Strategi Pemasaran dan Implementasinya dalam Lembaga Pendidikan |
| title_sort | strategi pemasaran dan implementasinya dalam lembaga pendidikan |
| url | http://ejournal.iain-tulungagung.ac.id/index.php/taalum/article/view/554 |
| work_keys_str_mv | AT khoirulanam strategipemasarandanimplementasinyadalamlembagapendidikan |