Psychological Factors Influencing Speeding Intentions of Car Drivers and Motorcycle Riders in Urban Road Environments
The aim of this study was to examine and compare psychological factors influencing car drivers’ and motorcycle riders’ speeding intentions (IN), using the Theory of Planned Behaviour (TPB). The psychological factors modules included Attitude (AT), Subjective Norm (SN) and Perceived Behavioural C...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Universitas Indonesia
2016-12-01
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Series: | International Journal of Technology |
Subjects: | |
Online Access: | http://ijtech.eng.ui.ac.id/article/view/304 |
Summary: | The aim of this study was to examine and
compare psychological factors influencing car drivers’ and motorcycle riders’
speeding intentions (IN), using the Theory of Planned Behaviour (TPB). The
psychological factors modules included Attitude (AT), Subjective Norm (SN) and
Perceived Behavioural Control (PBC). These were employed to explain speeding
intentions in urban road environments. A sample of 188 car drivers and 174
motorcycle riders were collected from the two universities within Khon Kaen,
Thailand. The Structural Equation Model (SEM) was used to examine and explain
speeding intentions. The results indicated that the TPB could explain 33% and
41% of the variance of intentions by car drivers and motorcycle riders,
respectively. The most significant psychological factor for car drivers was
determined by attitude (AT), while the speeding intention of motorcycle riders
was attributed to perceived behavioural control (PBC). The authorities in Khon
Kaen Province should determine safety policies that can improve these
psychological factors, which could have various effects or outcomes on changing
car drivers’ and motorcycle riders’ speeding intentions. The outcome of this
study could help to understand car drivers’ and motorcycle riders’ speeding
intentions in urban road environments and it could be useful for development of
safety measures. |
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ISSN: | 2086-9614 2087-2100 |