Customer-Based Market Positions of Domestic Airlines in Turkey
Increasing competition between legacy and low-cost domestic airlines in many countries has made it more important to understand traveler choices, perceptions, preferences, and behavioral intentions. This study aims to assess customerbased market positions of domestic airlines in Turkey. Data obtaine...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Istanbul University
2018-08-01
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| Series: | Journal of Tourismology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/38710/450093?publisher=istanbul |
| _version_ | 1797923574340648960 |
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| author | Meltem Caber |
| author_facet | Meltem Caber |
| author_sort | Meltem Caber |
| collection | DOAJ |
| description | Increasing competition between legacy and low-cost domestic airlines in many countries has made it more important to
understand traveler choices, perceptions, preferences, and behavioral intentions. This study aims to assess customerbased
market positions of domestic airlines in Turkey. Data obtained from 202 university students were used to generate
comparative market positioning maps in order to explore the position of each airline company. The results show that
Turkish Airlines had better positions than other airlines in regard to several competitiveness indicators (e.g. quality, price,
and favorite travel choice). This finding emphasizes the competitive advantage of legacy domestic airlines as against that
of low-cost airlines. |
| first_indexed | 2024-04-10T14:48:30Z |
| format | Article |
| id | doaj.art-ee7debd6bb604ccaa3f031d70f715644 |
| institution | Directory Open Access Journal |
| issn | 2459-1939 |
| language | English |
| last_indexed | 2024-04-10T14:48:30Z |
| publishDate | 2018-08-01 |
| publisher | Istanbul University |
| record_format | Article |
| series | Journal of Tourismology |
| spelling | doaj.art-ee7debd6bb604ccaa3f031d70f7156442023-02-15T16:07:44ZengIstanbul UniversityJournal of Tourismology2459-19392018-08-01419194Customer-Based Market Positions of Domestic Airlines in TurkeyMeltem CaberIncreasing competition between legacy and low-cost domestic airlines in many countries has made it more important to understand traveler choices, perceptions, preferences, and behavioral intentions. This study aims to assess customerbased market positions of domestic airlines in Turkey. Data obtained from 202 university students were used to generate comparative market positioning maps in order to explore the position of each airline company. The results show that Turkish Airlines had better positions than other airlines in regard to several competitiveness indicators (e.g. quality, price, and favorite travel choice). This finding emphasizes the competitive advantage of legacy domestic airlines as against that of low-cost airlines.https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/38710/450093?publisher=istanbulMarket positionCompetitivenessDomestic aviationLegacy and low-cost airlinesCostumer |
| spellingShingle | Meltem Caber Customer-Based Market Positions of Domestic Airlines in Turkey Journal of Tourismology Market position Competitiveness Domestic aviation Legacy and low-cost airlines Costumer |
| title | Customer-Based Market Positions of Domestic Airlines in Turkey |
| title_full | Customer-Based Market Positions of Domestic Airlines in Turkey |
| title_fullStr | Customer-Based Market Positions of Domestic Airlines in Turkey |
| title_full_unstemmed | Customer-Based Market Positions of Domestic Airlines in Turkey |
| title_short | Customer-Based Market Positions of Domestic Airlines in Turkey |
| title_sort | customer based market positions of domestic airlines in turkey |
| topic | Market position Competitiveness Domestic aviation Legacy and low-cost airlines Costumer |
| url | https://dergipark.org.tr/tr/pub/iuturizmoloji/issue/38710/450093?publisher=istanbul |
| work_keys_str_mv | AT meltemcaber customerbasedmarketpositionsofdomesticairlinesinturkey |