An Attention-Based Neural Network Using Human Semantic Knowledge and Its Application to Clickbait Detection

Clickbait is a commonly used social engineering technique to carry out phishing attacks, illegitimate marketing, and dissemination of disinformation. As a result, clickbait detection has become a popular research topic in recent years due to the prevalence of clickbait on the web and social media. I...

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Main Authors: Feng Wei, Uyen Trang Nguyen
Format: Article
Language:English
Published: IEEE 2022-01-01
Series:IEEE Open Journal of the Computer Society
Subjects:
Online Access:https://ieeexplore.ieee.org/document/9917322/
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author Feng Wei
Uyen Trang Nguyen
author_facet Feng Wei
Uyen Trang Nguyen
author_sort Feng Wei
collection DOAJ
description Clickbait is a commonly used social engineering technique to carry out phishing attacks, illegitimate marketing, and dissemination of disinformation. As a result, clickbait detection has become a popular research topic in recent years due to the prevalence of clickbait on the web and social media. In this article, we propose a novel attention-based neural network for the task of clickbait detection. To the best of our knowledge, our work is the first that incorporates human semantic knowledge into an artificial neural network, and uses linguistic knowledge graphs to guide attention mechanisms for the clickbait detection task. Extensive experimental results show that the proposed model outperforms existing state-of-the-art clickbait classifiers, even when training data is limited. The proposed model also performs better or comparably to powerful pretrained models, namely, BERT, RoBERTa, and XLNet, while being much more lightweight. Furthermore, we conducted experiments to demonstrate that the use of human semantic knowledge can significantly enhance the performance of pretrained models in the semisupervised domain such as BERT, RoBERTa, and XLNet.
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spelling doaj.art-ee956c34993842fd9ee30b3ed7bb0d772022-12-22T03:57:49ZengIEEEIEEE Open Journal of the Computer Society2644-12682022-01-01321723210.1109/OJCS.2022.32137919917322An Attention-Based Neural Network Using Human Semantic Knowledge and Its Application to Clickbait DetectionFeng Wei0https://orcid.org/0000-0002-9993-8722Uyen Trang Nguyen1Department of Electrical Engineering and Computer Science, York University, Toronto, Ontario, CanadaDepartment of Electrical Engineering and Computer Science, York University, Toronto, Ontario, CanadaClickbait is a commonly used social engineering technique to carry out phishing attacks, illegitimate marketing, and dissemination of disinformation. As a result, clickbait detection has become a popular research topic in recent years due to the prevalence of clickbait on the web and social media. In this article, we propose a novel attention-based neural network for the task of clickbait detection. To the best of our knowledge, our work is the first that incorporates human semantic knowledge into an artificial neural network, and uses linguistic knowledge graphs to guide attention mechanisms for the clickbait detection task. Extensive experimental results show that the proposed model outperforms existing state-of-the-art clickbait classifiers, even when training data is limited. The proposed model also performs better or comparably to powerful pretrained models, namely, BERT, RoBERTa, and XLNet, while being much more lightweight. Furthermore, we conducted experiments to demonstrate that the use of human semantic knowledge can significantly enhance the performance of pretrained models in the semisupervised domain such as BERT, RoBERTa, and XLNet.https://ieeexplore.ieee.org/document/9917322/Clickbait detectionfake newshuman semantic knowledgeknowledge baseneural networks
spellingShingle Feng Wei
Uyen Trang Nguyen
An Attention-Based Neural Network Using Human Semantic Knowledge and Its Application to Clickbait Detection
IEEE Open Journal of the Computer Society
Clickbait detection
fake news
human semantic knowledge
knowledge base
neural networks
title An Attention-Based Neural Network Using Human Semantic Knowledge and Its Application to Clickbait Detection
title_full An Attention-Based Neural Network Using Human Semantic Knowledge and Its Application to Clickbait Detection
title_fullStr An Attention-Based Neural Network Using Human Semantic Knowledge and Its Application to Clickbait Detection
title_full_unstemmed An Attention-Based Neural Network Using Human Semantic Knowledge and Its Application to Clickbait Detection
title_short An Attention-Based Neural Network Using Human Semantic Knowledge and Its Application to Clickbait Detection
title_sort attention based neural network using human semantic knowledge and its application to clickbait detection
topic Clickbait detection
fake news
human semantic knowledge
knowledge base
neural networks
url https://ieeexplore.ieee.org/document/9917322/
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