The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation
The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innov...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2020-12-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2199-8531/6/4/173 |
| _version_ | 1827774862058323968 |
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| author | Bambang Tjahjadi Noorlailie Soewarno Hariyati Hariyati Lina Nasihatun Nafidah Nanik Kustiningsih Viviani Nadyaningrum |
| author_facet | Bambang Tjahjadi Noorlailie Soewarno Hariyati Hariyati Lina Nasihatun Nafidah Nanik Kustiningsih Viviani Nadyaningrum |
| author_sort | Bambang Tjahjadi |
| collection | DOAJ |
| description | The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innovation affects business performance. As a quantitative research, partial least squares structural equation modeling (PLS–SEM) was used to test the hypotheses. Data were collected by using both online and offline questionnaires from owners/managers of the manufacturing micro, small- and medium-sized enterprises (MSMEs) in the East Java Province of Indonesia. A total of 175 respondents participated in this study. The results show that green market orientation has a positive and direct effect on business performance. The results empirically support the theory of sustainability and entrepreneurship in the research setting of Indonesian MSMEs. The results also imply that the owners/managers of MSMEs need to balance economic, environmental, and social issues in their business. In the era of sustainable development and environmental awareness, manufacturing MSMEs need to adopt a green market orientation and carry out green innovation in their business processes to obtain a better business performance. |
| first_indexed | 2024-03-11T13:44:47Z |
| format | Article |
| id | doaj.art-eea94eeaed794e71a3d0bb560ffe80f0 |
| institution | Directory Open Access Journal |
| issn | 2199-8531 |
| language | English |
| last_indexed | 2024-03-11T13:44:47Z |
| publishDate | 2020-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj.art-eea94eeaed794e71a3d0bb560ffe80f02023-11-02T11:04:53ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312020-12-01617317310.3390/joitmc6040173The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open InnovationBambang Tjahjadi0Noorlailie Soewarno1Hariyati Hariyati2Lina Nasihatun Nafidah3Nanik Kustiningsih4Viviani Nadyaningrum5Faculty of Economics and Business, Universitas Airlangga, Surabaya 60286, IndonesiaFaculty of Economics and Business, Universitas Airlangga, Surabaya 60286, IndonesiaFaculty of Economics, Universitas Negeri Surabaya, Surabaya 60231, IndonesiaFaculty of Economics and Business, Universitas Airlangga, Surabaya 60286, IndonesiaFaculty of Economics and Business, Universitas Airlangga, Surabaya 60286, IndonesiaFaculty of Economics and Business, Universitas Airlangga, Surabaya 60286, IndonesiaThe focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green innovation affects business performance. As a quantitative research, partial least squares structural equation modeling (PLS–SEM) was used to test the hypotheses. Data were collected by using both online and offline questionnaires from owners/managers of the manufacturing micro, small- and medium-sized enterprises (MSMEs) in the East Java Province of Indonesia. A total of 175 respondents participated in this study. The results show that green market orientation has a positive and direct effect on business performance. The results empirically support the theory of sustainability and entrepreneurship in the research setting of Indonesian MSMEs. The results also imply that the owners/managers of MSMEs need to balance economic, environmental, and social issues in their business. In the era of sustainable development and environmental awareness, manufacturing MSMEs need to adopt a green market orientation and carry out green innovation in their business processes to obtain a better business performance.https://www.mdpi.com/2199-8531/6/4/173green market orientationgreen innovationbusiness performancesustainability theoryentrepreneurship theoryno poverty |
| spellingShingle | Bambang Tjahjadi Noorlailie Soewarno Hariyati Hariyati Lina Nasihatun Nafidah Nanik Kustiningsih Viviani Nadyaningrum The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation Journal of Open Innovation: Technology, Market and Complexity green market orientation green innovation business performance sustainability theory entrepreneurship theory no poverty |
| title | The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation |
| title_full | The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation |
| title_fullStr | The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation |
| title_full_unstemmed | The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation |
| title_short | The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation |
| title_sort | role of green innovation between green market orientation and business performance its implication for open innovation |
| topic | green market orientation green innovation business performance sustainability theory entrepreneurship theory no poverty |
| url | https://www.mdpi.com/2199-8531/6/4/173 |
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