Destination Image Evolvement through Experiential Marketing

Destination Image Evolvement through Experiential Marketing

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destin...

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Bibliographic Details
Main Authors:	Nor Aminin Mohd Khalid, Rosmimah Mohd Roslin
Format:	Article
Language:	English
Published:	UiTM Press 2016-12-01
Series:	Journal of International Business, Economics and Entrepreneurship
Subjects:	destination image experiential marketing familiarisation program qualitative method travel writers
Online Access:	https://jibe.uitm.edu.my/images/dec2016/khalidfull.pdf

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