ON TRANSLATING TITLES IN ARTISTIC DISCOURSE
As a specific type of proper names, the titles of works of art constitute a very important and highly translation-sensitive element of art discourse. This paper aims to demonstrante how specific titling in arts affects the translation process. To that end, a brief overview of the title’s role in ver...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2017-04-01
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| Series: | Vertimo Studijos |
| Online Access: | http://www.zurnalai.vu.lt/vertimo-studijos/article/view/10571 |
| Summary: | As a specific type of proper names, the titles of works of art constitute a very important and highly translation-sensitive element of art discourse. This paper aims to demonstrante how specific titling in arts affects the translation process. To that end, a brief overview of the title’s role in verbal and non-verbal discourse is given. Further on, it is shown how, due to the involvement of heterogenic semiotic codes, specific functioning of titles results in a different perception strategy, making most routine title translation strategies inapplicable. The paper concludes that the choice of translation strategy is determined by various extra-linguistic factors, such as alternative titling, back-translation situations, and the requirements of the commissioner. |
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| ISSN: | 2029-7033 2424-3590 |