Expectation Disconfirmation, Ideal Point and Kano Models of Customer Satisfaction: A Comparison

Expectation Disconfirmation, Ideal Point and Kano Models of Customer Satisfaction: A Comparison

This article compares three customer satisfaction models: expectation disconfirmation, ideal point, and Kano. It depicts the details of the three types of satisfaction stochastic models. A beauty shop's e-commerce database is used as empirical data for parameter estimates and model comparisons...

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Bibliographic Details
Main Author:	Hui-Hsin Huang
Format:	Article
Language:	English
Published:	Universitas Islam Negeri (UIN) Sunan Gunung Djati Bandung, Faculty of Social and Political Sciences, Centre for Asian Social Science Research (CASSR), Faculty of Social and Political Sciences 2024-03-01
Series:	Journal of Asian Social Science Research
Subjects:	Customer satisfaction expectation disconfirmation model ideal point model Kano model
Online Access:	https://cassr.net/jassr/index.php/jassr/article/view/79

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