Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY
One example of the use of language is in advertising. In advertising, the use of language is an important aspect for the success of advertising. Sentences in advertising language can be included in the study of speech acts. Speech acts are related to discourse because in their complete form, discou...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Pendidikan Guru Madrasah Ibtidaiyah (PGMI)
2022-10-01
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| Series: | Al-Mudarris |
| Subjects: | |
| Online Access: | https://e-journal.staima-alhikam.ac.id/al-mudarris/article/view/1014 |
| _version_ | 1797302041260851200 |
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| author | Fina Nabilah Layaliya Bernadus Wahyudi Joko Santoso |
| author_facet | Fina Nabilah Layaliya Bernadus Wahyudi Joko Santoso |
| author_sort | Fina Nabilah Layaliya |
| collection | DOAJ |
| description |
One example of the use of language is in advertising. In advertising, the use of language is an important aspect for the success of advertising. Sentences in advertising language can be included in the study of speech acts. Speech acts are related to discourse because in their complete form, discourse can be in the form of text, both written and spoken. Therefore, in examining Spotify's advertising discourse, speech act analysis can be used as a knife of study. This study uses a qualitative approach and is a qualitative descriptive study. In collecting data, the method used in this research is the method of listening. The basic technique used is the tapping technique and the next technique is the note-taking technique. While at the data analysis stage using the equivalent method. In the matching method, the technique used is the Determining Element Sorting (PUP) technique.
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| first_indexed | 2024-03-07T23:31:08Z |
| format | Article |
| id | doaj.art-eee947ec263b4a0396f645d1f22a89b7 |
| institution | Directory Open Access Journal |
| issn | 2620-5831 2620-4355 |
| language | Arabic |
| last_indexed | 2024-03-07T23:31:08Z |
| publishDate | 2022-10-01 |
| publisher | Pendidikan Guru Madrasah Ibtidaiyah (PGMI) |
| record_format | Article |
| series | Al-Mudarris |
| spelling | doaj.art-eee947ec263b4a0396f645d1f22a89b72024-02-20T16:18:09ZaraPendidikan Guru Madrasah Ibtidaiyah (PGMI)Al-Mudarris2620-58312620-43552022-10-015210.32478/al-mudarris.v5i2.1014474Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFYFina Nabilah Layaliya0Bernadus Wahyudi Joko Santoso1Universitas Negeri Semarang, Semarang, IndonesiaUniversitas Negeri Semarang, Semarang, Indonesia One example of the use of language is in advertising. In advertising, the use of language is an important aspect for the success of advertising. Sentences in advertising language can be included in the study of speech acts. Speech acts are related to discourse because in their complete form, discourse can be in the form of text, both written and spoken. Therefore, in examining Spotify's advertising discourse, speech act analysis can be used as a knife of study. This study uses a qualitative approach and is a qualitative descriptive study. In collecting data, the method used in this research is the method of listening. The basic technique used is the tapping technique and the next technique is the note-taking technique. While at the data analysis stage using the equivalent method. In the matching method, the technique used is the Determining Element Sorting (PUP) technique. https://e-journal.staima-alhikam.ac.id/al-mudarris/article/view/1014speech actpersuasion discoursespotify advertisement |
| spellingShingle | Fina Nabilah Layaliya Bernadus Wahyudi Joko Santoso Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY Al-Mudarris speech act persuasion discourse spotify advertisement |
| title | Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY |
| title_full | Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY |
| title_fullStr | Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY |
| title_full_unstemmed | Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY |
| title_short | Ilocution Speaking Action in Advertising Persuasion Discourse on Spotify/TINDAK TUTUR ILOKUSI DALAM WACANA PERSUASI IKLAN DI SPOTIFY |
| title_sort | ilocution speaking action in advertising persuasion discourse on spotify tindak tutur ilokusi dalam wacana persuasi iklan di spotify |
| topic | speech act persuasion discourse spotify advertisement |
| url | https://e-journal.staima-alhikam.ac.id/al-mudarris/article/view/1014 |
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