Cognitive dissonance resolution is related to episodic memory.

The notion that our past choices affect our future behavior is certainly one of the most influential concepts of social psychology since its first experimental report in the 50 s, and its initial theorization by Festinger within the "cognitive dissonance" framework. Using the free choice p...

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Main Authors: Moti Salti, Imen El Karoui, Mathurin Maillet, Lionel Naccache
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0108579
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author Moti Salti
Imen El Karoui
Mathurin Maillet
Lionel Naccache
author_facet Moti Salti
Imen El Karoui
Mathurin Maillet
Lionel Naccache
author_sort Moti Salti
collection DOAJ
description The notion that our past choices affect our future behavior is certainly one of the most influential concepts of social psychology since its first experimental report in the 50 s, and its initial theorization by Festinger within the "cognitive dissonance" framework. Using the free choice paradigm (FCP), it was shown that choosing between two similarly rated items made subjects reevaluate the chosen items as more attractive and the rejected items as less attractive. However, in 2010 a major work by Chen and Risen revealed a severe statistical flaw casting doubt on most previous studies. Izuma and colleagues (2010) supplemented the traditional FCP with original control conditions and concluded that the effect observed could not be solely attributed to this methodological flaw. In the present work we aimed at establishing the existence of genuine choice-induced preference change and characterizing this effect. To do so, we replicated Izuma et al.' study and added a new important control condition which was absent from the original study. Moreover, we added a memory test in order to measure the possible relation between episodic memory of choices and observed behavioral effects. In two experiments we provide experimental evidence supporting genuine choice-induced preference change obtained with FCP. We also contribute to the understanding of the phenomenon by showing that choice-induced preference change effects are strongly correlated with episodic memory.
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spelling doaj.art-eef12e04c7cc4d078a0e83e62f1f458b2022-12-21T18:10:46ZengPublic Library of Science (PLoS)PLoS ONE1932-62032014-01-0199e10857910.1371/journal.pone.0108579Cognitive dissonance resolution is related to episodic memory.Moti SaltiImen El KarouiMathurin MailletLionel NaccacheThe notion that our past choices affect our future behavior is certainly one of the most influential concepts of social psychology since its first experimental report in the 50 s, and its initial theorization by Festinger within the "cognitive dissonance" framework. Using the free choice paradigm (FCP), it was shown that choosing between two similarly rated items made subjects reevaluate the chosen items as more attractive and the rejected items as less attractive. However, in 2010 a major work by Chen and Risen revealed a severe statistical flaw casting doubt on most previous studies. Izuma and colleagues (2010) supplemented the traditional FCP with original control conditions and concluded that the effect observed could not be solely attributed to this methodological flaw. In the present work we aimed at establishing the existence of genuine choice-induced preference change and characterizing this effect. To do so, we replicated Izuma et al.' study and added a new important control condition which was absent from the original study. Moreover, we added a memory test in order to measure the possible relation between episodic memory of choices and observed behavioral effects. In two experiments we provide experimental evidence supporting genuine choice-induced preference change obtained with FCP. We also contribute to the understanding of the phenomenon by showing that choice-induced preference change effects are strongly correlated with episodic memory.https://doi.org/10.1371/journal.pone.0108579
spellingShingle Moti Salti
Imen El Karoui
Mathurin Maillet
Lionel Naccache
Cognitive dissonance resolution is related to episodic memory.
PLoS ONE
title Cognitive dissonance resolution is related to episodic memory.
title_full Cognitive dissonance resolution is related to episodic memory.
title_fullStr Cognitive dissonance resolution is related to episodic memory.
title_full_unstemmed Cognitive dissonance resolution is related to episodic memory.
title_short Cognitive dissonance resolution is related to episodic memory.
title_sort cognitive dissonance resolution is related to episodic memory
url https://doi.org/10.1371/journal.pone.0108579
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AT imenelkaroui cognitivedissonanceresolutionisrelatedtoepisodicmemory
AT mathurinmaillet cognitivedissonanceresolutionisrelatedtoepisodicmemory
AT lionelnaccache cognitivedissonanceresolutionisrelatedtoepisodicmemory