Cultural and Attitudinal Tenets of Ghanaians on Insurance Service: An Empirical Study

Cultural and Attitudinal Tenets of Ghanaians on Insurance Service: An Empirical Study

This study compared the cultural and attitudinal tenets of Ghanaians towards insurance service in the Kumasi Metropolis of Ghana. The research utilized the convenience sampling to gather data from 291 respondents. Statistical Package for Social Sciences (SPSS) was used and the relationship between t...

Full description

Bibliographic Details
Main Authors: Francis Osei, Christian Narh Opata, Collins Kankam-Kwarteng, Daniel Ofori
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2022-08-01
Series:Emerging Markets Journal
Subjects:
attitudinal trends
cultural trends
awareness
perception
purchase intention
Online Access:http://emaj.pitt.edu/ojs/index.php/emaj/article/view/238

Similar Items

Similar Items