Identifying and Prioritizing the Determinative factors of Customers Repeat Purchasing in Etka Chain Stores by Using Neural Networks Algorithm
Nowadays, chain stores are experiencing a severe competitive environment. In such anenvironment, a growing number of customers are equipped by high volumes of informationand are more risk-taking. As they tend to switch their store based on the higher value thatthey might receive elsewhere, as custom...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-01-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=380&slc_lang=en&sid=1&ftxt=1 |