The Serbian functional food market: Does regulation make a difference?

This paper focuses on empirical analysis of the Serbian functional food market and its comparison with those in other Western Balkan countries (WBC). The purpose is to examine whether the existence of regulation, as an institutional precondition, makes a difference on the operating of the functi...

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Main Authors: Stojanović Žaklina, Dragutinović-Mitrović Radmila
Format: Article
Language:English
Published: Faculty of Economics, Belgrade 2012-01-01
Series:Ekonomski Anali
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0013-3264/2012/0013-32641293053S.pdf
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author Stojanović Žaklina
Dragutinović-Mitrović Radmila
author_facet Stojanović Žaklina
Dragutinović-Mitrović Radmila
author_sort Stojanović Žaklina
collection DOAJ
description This paper focuses on empirical analysis of the Serbian functional food market and its comparison with those in other Western Balkan countries (WBC). The purpose is to examine whether the existence of regulation, as an institutional precondition, makes a difference on the operating of the functional food market. This market is a new, fast developing segment, based on health claims made for food. Consumers in Serbia cannot verify health claims either before or after the purchase/consumption, since the property rights on information are extremely weak. Additionally, with successful innovation the free-rider problem usually occurs. Thus, strong institutional support is necessary to ensure regular market functioning. In order to identify the effects of regulation and some other factors with crucial influence on the differences between Serbian and other WBC functional food markets, pooled cross sectional analysis is conducted. The fixed-group effects model is estimated based on data of product categories observed across WBC. Differences in the current level of WBC market development could be explained by the existence of legal regulation, competition, and other factors. All results implicate the necessity of regulatory supervision as well as closer cooperation between government, the private sector, consumer groups, academics, and the research community in further functional food market development in Serbia.
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spelling doaj.art-eef8bba5509147a7a6a638b82035cbdb2022-12-22T03:31:48ZengFaculty of Economics, BelgradeEkonomski Anali0013-32641820-73752012-01-0157193536910.2298/EKA1293053SThe Serbian functional food market: Does regulation make a difference?Stojanović ŽaklinaDragutinović-Mitrović RadmilaThis paper focuses on empirical analysis of the Serbian functional food market and its comparison with those in other Western Balkan countries (WBC). The purpose is to examine whether the existence of regulation, as an institutional precondition, makes a difference on the operating of the functional food market. This market is a new, fast developing segment, based on health claims made for food. Consumers in Serbia cannot verify health claims either before or after the purchase/consumption, since the property rights on information are extremely weak. Additionally, with successful innovation the free-rider problem usually occurs. Thus, strong institutional support is necessary to ensure regular market functioning. In order to identify the effects of regulation and some other factors with crucial influence on the differences between Serbian and other WBC functional food markets, pooled cross sectional analysis is conducted. The fixed-group effects model is estimated based on data of product categories observed across WBC. Differences in the current level of WBC market development could be explained by the existence of legal regulation, competition, and other factors. All results implicate the necessity of regulatory supervision as well as closer cooperation between government, the private sector, consumer groups, academics, and the research community in further functional food market development in Serbia.http://www.doiserbia.nb.rs/img/doi/0013-3264/2012/0013-32641293053S.pdffunctional foodhealth claimregulationpooled cross sectional analysis
spellingShingle Stojanović Žaklina
Dragutinović-Mitrović Radmila
The Serbian functional food market: Does regulation make a difference?
Ekonomski Anali
functional food
health claim
regulation
pooled cross sectional analysis
title The Serbian functional food market: Does regulation make a difference?
title_full The Serbian functional food market: Does regulation make a difference?
title_fullStr The Serbian functional food market: Does regulation make a difference?
title_full_unstemmed The Serbian functional food market: Does regulation make a difference?
title_short The Serbian functional food market: Does regulation make a difference?
title_sort serbian functional food market does regulation make a difference
topic functional food
health claim
regulation
pooled cross sectional analysis
url http://www.doiserbia.nb.rs/img/doi/0013-3264/2012/0013-32641293053S.pdf
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