Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting)
Export marketing is nowadays a competitive advantage for developing and developing countries. On the other hand, the export of cultural products as products that can represent the real and cultural landscape of the country and have been a great help to non-oil exports has been considered in various...
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| Format: | Article |
| Language: | fas |
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University of Kurdistan
2019-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61069_418dd6bf217c5a677723ad8e6a092efd.pdf |
| _version_ | 1811324277968863232 |
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| author | Tooran Taghdimi Asghar Moshabaki Esfahani Reza Salehiamiri Mehrdad Navabakhsh |
| author_facet | Tooran Taghdimi Asghar Moshabaki Esfahani Reza Salehiamiri Mehrdad Navabakhsh |
| author_sort | Tooran Taghdimi |
| collection | DOAJ |
| description | Export marketing is nowadays a competitive advantage for developing and developing countries. On the other hand, the export of cultural products as products that can represent the real and cultural landscape of the country and have been a great help to non-oil exports has been considered in various aspects in recent years. Undoubtedly, identifying the factors and designing an effective model for exporting cultural products to the scientific community is undeniable. The research method used in this study is quantitative-qualitative. In this paper, first, the factors affecting export marketing of more than 120 factors have been identified from the research literature, and by using the Colaizzi seven-step method, 33 important factors have been identified and exploratory factor analysis. In the quantitative analysis section, the 29 factors that were confirmed in terms of factor analysis were classified into 6 concepts by principal component analysis and identified and introduced as a model for success in export marketing of cultural products. According to the results of the study, it can be said that the process of exporting cultural products largely depends on the perception and the way the customer interacts, stemming from the company's capability and product characteristics known as effective internal features and effective external features rank second. |
| first_indexed | 2024-04-13T14:11:29Z |
| format | Article |
| id | doaj.art-ef2adafcc4734ff395df7936dd698f88 |
| institution | Directory Open Access Journal |
| issn | 2717-0004 2717-0012 |
| language | fas |
| last_indexed | 2024-04-13T14:11:29Z |
| publishDate | 2019-08-01 |
| publisher | University of Kurdistan |
| record_format | Article |
| series | مطالعات رفتار مصرف کننده. |
| spelling | doaj.art-ef2adafcc4734ff395df7936dd698f882022-12-22T02:43:46ZfasUniversity of Kurdistanمطالعات رفتار مصرف کننده.2717-00042717-00122019-08-016131133261069Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting)Tooran Taghdimi0Asghar Moshabaki Esfahani1Reza Salehiamiri2Mehrdad Navabakhsh3Islamic Azad University UAEProfessor of Tarbiat Modarres UniversityFaculty Member, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IranFaculty Member, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, IranExport marketing is nowadays a competitive advantage for developing and developing countries. On the other hand, the export of cultural products as products that can represent the real and cultural landscape of the country and have been a great help to non-oil exports has been considered in various aspects in recent years. Undoubtedly, identifying the factors and designing an effective model for exporting cultural products to the scientific community is undeniable. The research method used in this study is quantitative-qualitative. In this paper, first, the factors affecting export marketing of more than 120 factors have been identified from the research literature, and by using the Colaizzi seven-step method, 33 important factors have been identified and exploratory factor analysis. In the quantitative analysis section, the 29 factors that were confirmed in terms of factor analysis were classified into 6 concepts by principal component analysis and identified and introduced as a model for success in export marketing of cultural products. According to the results of the study, it can be said that the process of exporting cultural products largely depends on the perception and the way the customer interacts, stemming from the company's capability and product characteristics known as effective internal features and effective external features rank second.http://cbs.uok.ac.ir/article_61069_418dd6bf217c5a677723ad8e6a092efd.pdfmarketingexportcultural productsiranian painting board |
| spellingShingle | Tooran Taghdimi Asghar Moshabaki Esfahani Reza Salehiamiri Mehrdad Navabakhsh Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) مطالعات رفتار مصرف کننده. marketing export cultural products iranian painting board |
| title | Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) |
| title_full | Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) |
| title_fullStr | Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) |
| title_full_unstemmed | Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) |
| title_short | Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting) |
| title_sort | marketing pattern modeling for cultural products export according to consumer behavior case study painting |
| topic | marketing export cultural products iranian painting board |
| url | http://cbs.uok.ac.ir/article_61069_418dd6bf217c5a677723ad8e6a092efd.pdf |
| work_keys_str_mv | AT toorantaghdimi marketingpatternmodelingforculturalproductsexportaccordingtoconsumerbehaviorcasestudypainting AT asgharmoshabakiesfahani marketingpatternmodelingforculturalproductsexportaccordingtoconsumerbehaviorcasestudypainting AT rezasalehiamiri marketingpatternmodelingforculturalproductsexportaccordingtoconsumerbehaviorcasestudypainting AT mehrdadnavabakhsh marketingpatternmodelingforculturalproductsexportaccordingtoconsumerbehaviorcasestudypainting |