Concentración Económica en el Mercado Cervecero Ecuatoriano
Mergers between competitors are a common business practice that generates important consequences for the market, one of them is economic concentration, which can affect the free competition in the short, medium and long term. In Ecuador, the beer market is an interesting area of study, since it re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universidad Estatal de Milagro
2017-12-01
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| Series: | Ciencia UNEMI |
| Subjects: | |
| Online Access: | http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/623/490 |
| _version_ | 1818156055393206272 |
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| author | Trujillo-Sandoval, Danny Puente-Guijarro, Carlos Andrade-Quevedo, Karla |
| author_facet | Trujillo-Sandoval, Danny Puente-Guijarro, Carlos Andrade-Quevedo, Karla |
| author_sort | Trujillo-Sandoval, Danny |
| collection | DOAJ |
| description | Mergers between competitors are a common business practice that generates important consequences for the market, one of them
is economic concentration, which can affect the free competition in the short, medium and long term. In Ecuador, the beer market
is an interesting area of study, since it represents a highly concentrated market, with few participants in which the Superintendence
of Market Power Control has established the conditions for the merger between two of its most relevant participants: National
Brewery (SABMiller) and Ambev (Anheuser-Busch Inbev). This article analyzes the economic concentration of the Ecuadorian
beer sector and the effects of the merger between these two competitors. This research is a qualitative-quantitative study in which
the characteristics of the Ecuadorian beer sector and the conditions of the merger were evaluated, to determine the levels of
concentration and possible trends in the supply and behavior of this sector by using concentration indicators and data of sales
volumes between 2013 and 2015. That showed that there is a highly concentrated market, with a Herfindahl index above 9000, and
with conditions that null the possibility of short-term market competition. |
| first_indexed | 2024-12-11T14:52:13Z |
| format | Article |
| id | doaj.art-ef41109b7d704cf9a235d0efb9258639 |
| institution | Directory Open Access Journal |
| issn | 1390-4272 2528-7737 |
| language | English |
| last_indexed | 2024-12-11T14:52:13Z |
| publishDate | 2017-12-01 |
| publisher | Universidad Estatal de Milagro |
| record_format | Article |
| series | Ciencia UNEMI |
| spelling | doaj.art-ef41109b7d704cf9a235d0efb92586392022-12-22T01:01:25ZengUniversidad Estatal de MilagroCiencia UNEMI1390-42722528-77372017-12-0110256778Concentración Económica en el Mercado Cervecero EcuatorianoTrujillo-Sandoval, Danny 0 Puente-Guijarro, Carlos1Andrade-Quevedo, Karla 2Universidad Internacional SEKUniversidad Internacional SEKUniversidad Internacional SEKMergers between competitors are a common business practice that generates important consequences for the market, one of them is economic concentration, which can affect the free competition in the short, medium and long term. In Ecuador, the beer market is an interesting area of study, since it represents a highly concentrated market, with few participants in which the Superintendence of Market Power Control has established the conditions for the merger between two of its most relevant participants: National Brewery (SABMiller) and Ambev (Anheuser-Busch Inbev). This article analyzes the economic concentration of the Ecuadorian beer sector and the effects of the merger between these two competitors. This research is a qualitative-quantitative study in which the characteristics of the Ecuadorian beer sector and the conditions of the merger were evaluated, to determine the levels of concentration and possible trends in the supply and behavior of this sector by using concentration indicators and data of sales volumes between 2013 and 2015. That showed that there is a highly concentrated market, with a Herfindahl index above 9000, and with conditions that null the possibility of short-term market competition.http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/623/490Business mergercompetitionconcentrationEcuadorHerfindahlmarketbrewing sector |
| spellingShingle | Trujillo-Sandoval, Danny Puente-Guijarro, Carlos Andrade-Quevedo, Karla Concentración Económica en el Mercado Cervecero Ecuatoriano Ciencia UNEMI Business merger competition concentration Ecuador Herfindahl market brewing sector |
| title | Concentración Económica en el Mercado Cervecero Ecuatoriano |
| title_full | Concentración Económica en el Mercado Cervecero Ecuatoriano |
| title_fullStr | Concentración Económica en el Mercado Cervecero Ecuatoriano |
| title_full_unstemmed | Concentración Económica en el Mercado Cervecero Ecuatoriano |
| title_short | Concentración Económica en el Mercado Cervecero Ecuatoriano |
| title_sort | concentracion economica en el mercado cervecero ecuatoriano |
| topic | Business merger competition concentration Ecuador Herfindahl market brewing sector |
| url | http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/623/490 |
| work_keys_str_mv | AT trujillosandovaldanny concentracioneconomicaenelmercadocerveceroecuatoriano AT puenteguijarrocarlos concentracioneconomicaenelmercadocerveceroecuatoriano AT andradequevedokarla concentracioneconomicaenelmercadocerveceroecuatoriano |