KAJIAN KEBIJAKAN PEMERINTAH KOTA SEMARANG DALAM PENGEMBANGAN EKONOMI KREATIF

The purpose of this research was to look at the development of the creative economy and to determine the priorities of the creative economy development strategy in the city of Semarang. This research uses descriptive analysis method. Data collection methods used are documentation and interviews. Whi...

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Main Authors: Nana Kariada, Tri Martuti, Avi Budi Setiawan, Totok Sumaryanto F
Format: Article
Language:Indonesian
Published: Bappeda Kota Semarang 2019-03-01
Series:Jurnal Riptek
Online Access:https://riptek.semarangkota.go.id/index.php/riptek/article/view/5
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author Nana Kariada
Tri Martuti
Avi Budi Setiawan
Totok Sumaryanto F
author_facet Nana Kariada
Tri Martuti
Avi Budi Setiawan
Totok Sumaryanto F
author_sort Nana Kariada
collection DOAJ
description The purpose of this research was to look at the development of the creative economy and to determine the priorities of the creative economy development strategy in the city of Semarang. This research uses descriptive analysis method. Data collection methods used are documentation and interviews. While the data analysis method used in this research is the analysis of overlay and analytic hierarchy process (AHP) to determine the policy strategy and development of the creative economy in the city of Semarang. The results of the research based on the overlay analysis show that the creative economy sector in the city of Semarang which is included in the leading sectors includes culinary, fashion and craft. Then for potential sectors are photography, videography, tv and radio, advertising, architects, music, applications, and games. From the results of interviews with creative industry players, it can be seen that the needs of creative economic actors in the city of Semarang include ease of business permits, moral support, especially embrace from the government, free space for work and expression and a marketing place for creative economic products. Based on AHP analysis, the results that the first priority aspect to be developed as an effort to progress in the creative economy in Semarang is an institutional aspect with a weight value of 70.9%. Then the second priority aspect is infrastructure with a weight value of 21.2%, and the last or third priority aspect is the policy aspect with a weighting value of 7.9%.
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spelling doaj.art-ef44f7c7358041dfac78b500f4de1adb2022-12-21T23:45:31ZindBappeda Kota SemarangJurnal Riptek1978-83202716-34822019-03-011221311426KAJIAN KEBIJAKAN PEMERINTAH KOTA SEMARANG DALAM PENGEMBANGAN EKONOMI KREATIFNana Kariada0Tri Martuti1Avi Budi Setiawan2Totok Sumaryanto F3Semarang State UniversitySemarang State UniversitySemarang State UniversitySemarang State UniversityThe purpose of this research was to look at the development of the creative economy and to determine the priorities of the creative economy development strategy in the city of Semarang. This research uses descriptive analysis method. Data collection methods used are documentation and interviews. While the data analysis method used in this research is the analysis of overlay and analytic hierarchy process (AHP) to determine the policy strategy and development of the creative economy in the city of Semarang. The results of the research based on the overlay analysis show that the creative economy sector in the city of Semarang which is included in the leading sectors includes culinary, fashion and craft. Then for potential sectors are photography, videography, tv and radio, advertising, architects, music, applications, and games. From the results of interviews with creative industry players, it can be seen that the needs of creative economic actors in the city of Semarang include ease of business permits, moral support, especially embrace from the government, free space for work and expression and a marketing place for creative economic products. Based on AHP analysis, the results that the first priority aspect to be developed as an effort to progress in the creative economy in Semarang is an institutional aspect with a weight value of 70.9%. Then the second priority aspect is infrastructure with a weight value of 21.2%, and the last or third priority aspect is the policy aspect with a weighting value of 7.9%.https://riptek.semarangkota.go.id/index.php/riptek/article/view/5
spellingShingle Nana Kariada
Tri Martuti
Avi Budi Setiawan
Totok Sumaryanto F
KAJIAN KEBIJAKAN PEMERINTAH KOTA SEMARANG DALAM PENGEMBANGAN EKONOMI KREATIF
Jurnal Riptek
title KAJIAN KEBIJAKAN PEMERINTAH KOTA SEMARANG DALAM PENGEMBANGAN EKONOMI KREATIF
title_full KAJIAN KEBIJAKAN PEMERINTAH KOTA SEMARANG DALAM PENGEMBANGAN EKONOMI KREATIF
title_fullStr KAJIAN KEBIJAKAN PEMERINTAH KOTA SEMARANG DALAM PENGEMBANGAN EKONOMI KREATIF
title_full_unstemmed KAJIAN KEBIJAKAN PEMERINTAH KOTA SEMARANG DALAM PENGEMBANGAN EKONOMI KREATIF
title_short KAJIAN KEBIJAKAN PEMERINTAH KOTA SEMARANG DALAM PENGEMBANGAN EKONOMI KREATIF
title_sort kajian kebijakan pemerintah kota semarang dalam pengembangan ekonomi kreatif
url https://riptek.semarangkota.go.id/index.php/riptek/article/view/5
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AT trimartuti kajiankebijakanpemerintahkotasemarangdalampengembanganekonomikreatif
AT avibudisetiawan kajiankebijakanpemerintahkotasemarangdalampengembanganekonomikreatif
AT totoksumaryantof kajiankebijakanpemerintahkotasemarangdalampengembanganekonomikreatif