| Summary: | This article investigates changes in the conduct of ethnic enterprises following
the emergence of a new generation of owners with varying class resources and
as market conditions transform. The case study method is used to examine
the impact of changing class resources and market conditions on ethnicallybased
enterprises, exploring the effects of generational transitions among small
Indian owned companies in the food industry in Malaysia. The results provide
an insight into key changes in the evolution of Indian owned enterprises. They
indicate that changes in class resources and market conditions have enabled
Indian owned food-based companies to alter their products to fit a larger
market, while responding to the demands of a rapidly modernizing society.
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