The sustainability halo effect: Does the provision of sustainability information of a snack affect sensory and health perception, and willingness to pay?
The ecological impact of food production can be mitigated by reducing the amount of food losses. Whilst some novel products target this problem area, little is known about consumer perception of such products. Research has shown that sustainability labels can impact consumer taste and health percept...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-06-01
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| Series: | Future Foods |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666833522000314 |
| _version_ | 1818238886184222720 |
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| author | Andreas Bschaden Janina Schulz Nanette Stroebele-Benschop |
| author_facet | Andreas Bschaden Janina Schulz Nanette Stroebele-Benschop |
| author_sort | Andreas Bschaden |
| collection | DOAJ |
| description | The ecological impact of food production can be mitigated by reducing the amount of food losses. Whilst some novel products target this problem area, little is known about consumer perception of such products. Research has shown that sustainability labels can impact consumer taste and health perception. This study investigates the impact of product information on consumer perception in a snack tasting. A novel snack consisting of food production by-products was offered to participants under two different conditions: without any information and with information about the sustainability of the snack due to its potential to reduce food losses. While there were no significant differences in the perception of the snack when comparing means between the two study conditions, a three-way MANOVA showed significant effects of study condition, gender, or environmental consciousness on perceived saltiness, odor, willingness to pay, and health perception. The results of the study are ambiguous. This could be due to the sample size, study design, or the snack. Further research with different products and more standardised study conditions is needed to better understand consumer perceptions of products that use by-products to reduce food losses. Results of the recent study are beneficial to estimate effect sizes for future studies. |
| first_indexed | 2024-12-12T12:48:46Z |
| format | Article |
| id | doaj.art-ef833201ed4846ee91e298867e0aaa50 |
| institution | Directory Open Access Journal |
| issn | 2666-8335 |
| language | English |
| last_indexed | 2024-12-12T12:48:46Z |
| publishDate | 2022-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Future Foods |
| spelling | doaj.art-ef833201ed4846ee91e298867e0aaa502022-12-22T00:24:04ZengElsevierFuture Foods2666-83352022-06-015100143The sustainability halo effect: Does the provision of sustainability information of a snack affect sensory and health perception, and willingness to pay?Andreas Bschaden0Janina Schulz1Nanette Stroebele-Benschop2Corresponding author.; University of Hohenheim, Institute of Clinical Nutrition, Department of Applied Nutritional Psychology, Fruwirthstr. 12, 70593 Stuttgart, GermanyUniversity of Hohenheim, Institute of Clinical Nutrition, Department of Applied Nutritional Psychology, Fruwirthstr. 12, 70593 Stuttgart, GermanyUniversity of Hohenheim, Institute of Clinical Nutrition, Department of Applied Nutritional Psychology, Fruwirthstr. 12, 70593 Stuttgart, GermanyThe ecological impact of food production can be mitigated by reducing the amount of food losses. Whilst some novel products target this problem area, little is known about consumer perception of such products. Research has shown that sustainability labels can impact consumer taste and health perception. This study investigates the impact of product information on consumer perception in a snack tasting. A novel snack consisting of food production by-products was offered to participants under two different conditions: without any information and with information about the sustainability of the snack due to its potential to reduce food losses. While there were no significant differences in the perception of the snack when comparing means between the two study conditions, a three-way MANOVA showed significant effects of study condition, gender, or environmental consciousness on perceived saltiness, odor, willingness to pay, and health perception. The results of the study are ambiguous. This could be due to the sample size, study design, or the snack. Further research with different products and more standardised study conditions is needed to better understand consumer perceptions of products that use by-products to reduce food losses. Results of the recent study are beneficial to estimate effect sizes for future studies.http://www.sciencedirect.com/science/article/pii/S2666833522000314Consumer perceptionFood lossesSustainabilityHalo effect |
| spellingShingle | Andreas Bschaden Janina Schulz Nanette Stroebele-Benschop The sustainability halo effect: Does the provision of sustainability information of a snack affect sensory and health perception, and willingness to pay? Future Foods Consumer perception Food losses Sustainability Halo effect |
| title | The sustainability halo effect: Does the provision of sustainability information of a snack affect sensory and health perception, and willingness to pay? |
| title_full | The sustainability halo effect: Does the provision of sustainability information of a snack affect sensory and health perception, and willingness to pay? |
| title_fullStr | The sustainability halo effect: Does the provision of sustainability information of a snack affect sensory and health perception, and willingness to pay? |
| title_full_unstemmed | The sustainability halo effect: Does the provision of sustainability information of a snack affect sensory and health perception, and willingness to pay? |
| title_short | The sustainability halo effect: Does the provision of sustainability information of a snack affect sensory and health perception, and willingness to pay? |
| title_sort | sustainability halo effect does the provision of sustainability information of a snack affect sensory and health perception and willingness to pay |
| topic | Consumer perception Food losses Sustainability Halo effect |
| url | http://www.sciencedirect.com/science/article/pii/S2666833522000314 |
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