Factors Affecting the Public Intention to Repeat the COVID-19 Vaccination: Implications for Vaccine Communication

Although most of the pandemic-related mandatory restrictions have been lifted or eased, vaccination is still recommended as an effective measure to minimize the damage from COVID-19 infection. Since COVID-19 eradication is unlikely, it is necessary to understand the factors affecting the public’s va...

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Main Authors: Yubin Lee, Kunhee Park, Jeonghoon Shin, Jeonghyeon Oh, Yeongeun Jang, Myoungsoon You
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Healthcare
Subjects:
Online Access:https://www.mdpi.com/2227-9032/11/9/1235
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author Yubin Lee
Kunhee Park
Jeonghoon Shin
Jeonghyeon Oh
Yeongeun Jang
Myoungsoon You
author_facet Yubin Lee
Kunhee Park
Jeonghoon Shin
Jeonghyeon Oh
Yeongeun Jang
Myoungsoon You
author_sort Yubin Lee
collection DOAJ
description Although most of the pandemic-related mandatory restrictions have been lifted or eased, vaccination is still recommended as an effective measure to minimize the damage from COVID-19 infection. Since COVID-19 eradication is unlikely, it is necessary to understand the factors affecting the public’s vaccination intention when COVID-19 vaccination is continuously recommended. This study aims to explore the factors that affect the intention to repeat the COVID-19 vaccination in South Korea. An online survey was conducted in January 2022 with adults living in Gyeonggi-do, South Korea. In a hierarchical logistic regression analysis, sociodemographic factors, COVID-19 infection-related factors, COVID-19 vaccination-related factors, sociocultural factors, and communication factors were taken into account. In this study, more than three-quarters (78.1%) of Koreans were willing to repeat the COVID-19 vaccination. People who had high-risk perceptions, had been vaccinated against COVID-19 at least once, had more authoritarian attitudes, regarded the vaccination as a social responsibility, and had positive attitudes toward health authorities’ regular briefings were more likely to repeat the vaccination. In contrast, those who directly or indirectly experienced COVID-19 vaccine side effects and who showed psychological reactance against the government’s vaccination recommendation were less likely to repeat the vaccination. Our research indicates that empathetic communication, promotion of the prosocial aspect of vaccination, and regular and transparent provision of vaccine information are essential for promoting the intention to repeat the COVID-19 vaccination.
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spelling doaj.art-ef882090512d4ca9b5b6f31513896f7f2023-11-17T22:57:09ZengMDPI AGHealthcare2227-90322023-04-01119123510.3390/healthcare11091235Factors Affecting the Public Intention to Repeat the COVID-19 Vaccination: Implications for Vaccine CommunicationYubin Lee0Kunhee Park1Jeonghoon Shin2Jeonghyeon Oh3Yeongeun Jang4Myoungsoon You5Department of Public Health, Graduate School of Public Health, Seoul National University, Seoul 08826, Republic of KoreaGyeonggi Infectious Disease Control Center, Suwon 16508, Republic of KoreaDepartment of Public Health, Graduate School of Public Health, Seoul National University, Seoul 08826, Republic of KoreaGyeonggi Infectious Disease Control Center, Suwon 16508, Republic of KoreaGyeonggi Infectious Disease Control Center, Suwon 16508, Republic of KoreaDepartment of Public Health, Graduate School of Public Health, Seoul National University, Seoul 08826, Republic of KoreaAlthough most of the pandemic-related mandatory restrictions have been lifted or eased, vaccination is still recommended as an effective measure to minimize the damage from COVID-19 infection. Since COVID-19 eradication is unlikely, it is necessary to understand the factors affecting the public’s vaccination intention when COVID-19 vaccination is continuously recommended. This study aims to explore the factors that affect the intention to repeat the COVID-19 vaccination in South Korea. An online survey was conducted in January 2022 with adults living in Gyeonggi-do, South Korea. In a hierarchical logistic regression analysis, sociodemographic factors, COVID-19 infection-related factors, COVID-19 vaccination-related factors, sociocultural factors, and communication factors were taken into account. In this study, more than three-quarters (78.1%) of Koreans were willing to repeat the COVID-19 vaccination. People who had high-risk perceptions, had been vaccinated against COVID-19 at least once, had more authoritarian attitudes, regarded the vaccination as a social responsibility, and had positive attitudes toward health authorities’ regular briefings were more likely to repeat the vaccination. In contrast, those who directly or indirectly experienced COVID-19 vaccine side effects and who showed psychological reactance against the government’s vaccination recommendation were less likely to repeat the vaccination. Our research indicates that empathetic communication, promotion of the prosocial aspect of vaccination, and regular and transparent provision of vaccine information are essential for promoting the intention to repeat the COVID-19 vaccination.https://www.mdpi.com/2227-9032/11/9/1235COVID-19SARS-CoV-2vaccination intentionvaccine communicationhierarchical logistic regression
spellingShingle Yubin Lee
Kunhee Park
Jeonghoon Shin
Jeonghyeon Oh
Yeongeun Jang
Myoungsoon You
Factors Affecting the Public Intention to Repeat the COVID-19 Vaccination: Implications for Vaccine Communication
Healthcare
COVID-19
SARS-CoV-2
vaccination intention
vaccine communication
hierarchical logistic regression
title Factors Affecting the Public Intention to Repeat the COVID-19 Vaccination: Implications for Vaccine Communication
title_full Factors Affecting the Public Intention to Repeat the COVID-19 Vaccination: Implications for Vaccine Communication
title_fullStr Factors Affecting the Public Intention to Repeat the COVID-19 Vaccination: Implications for Vaccine Communication
title_full_unstemmed Factors Affecting the Public Intention to Repeat the COVID-19 Vaccination: Implications for Vaccine Communication
title_short Factors Affecting the Public Intention to Repeat the COVID-19 Vaccination: Implications for Vaccine Communication
title_sort factors affecting the public intention to repeat the covid 19 vaccination implications for vaccine communication
topic COVID-19
SARS-CoV-2
vaccination intention
vaccine communication
hierarchical logistic regression
url https://www.mdpi.com/2227-9032/11/9/1235
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