How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?

The World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO) constantly emphasize the importance of increasing fruit and vegetable consumption; these natural products help in the prevention of major diseases. Smoothies are a simple and convenient way of d...

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Main Authors: Marina Cano-Lamadrid, Karolina Tkacz, Igor Piotr Turkiewicz, Jesús Clemente-Villalba, Lucía Sánchez-Rodríguez, Leontina Lipan, Elena García-García, Ángel A. Carbonell-Barrachina, Aneta Wojdyło
Format: Article
Language:English
Published: MDPI AG 2020-09-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/9/9/1213
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author Marina Cano-Lamadrid
Karolina Tkacz
Igor Piotr Turkiewicz
Jesús Clemente-Villalba
Lucía Sánchez-Rodríguez
Leontina Lipan
Elena García-García
Ángel A. Carbonell-Barrachina
Aneta Wojdyło
author_facet Marina Cano-Lamadrid
Karolina Tkacz
Igor Piotr Turkiewicz
Jesús Clemente-Villalba
Lucía Sánchez-Rodríguez
Leontina Lipan
Elena García-García
Ángel A. Carbonell-Barrachina
Aneta Wojdyło
author_sort Marina Cano-Lamadrid
collection DOAJ
description The World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO) constantly emphasize the importance of increasing fruit and vegetable consumption; these natural products help in the prevention of major diseases. Smoothies are a simple and convenient way of doing so; thus, their demand is constantly growing and their market is becoming important for the food industry. Therefore, the objective of this research was to determine Millennial consumer opinion towards novel fruit- and vegetable-smoothies available on the retail market. Napping<sup>®</sup>, descriptive sensory analysis, and consumer studies were conducted. Napping<sup>®</sup> results group samples into four clusters of smoothies; the main grouping factor was the type of fruit and the percentage of vegetables. Penalty analysis showed that smoothies need improvement mainly dealing with sweetness, bitterness, and vegetable flavors. Millennial consumers formed a homogeneous sensory group in which the overall liking was negatively correlated with the level of sweetness, and earthy, carrot, beetroot, and pear flavors. The key liking drivers were sourness and notes of mango, banana, and peach flavors. This research is a new insight into the perception of smoothies, provides comprehensive knowledge for the food industry, and can guide the design of new healthy smoothies.
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spelling doaj.art-ef8b7385e64348e688b1002ac57f025c2023-11-20T12:13:33ZengMDPI AGFoods2304-81582020-09-0199121310.3390/foods9091213How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?Marina Cano-Lamadrid0Karolina Tkacz1Igor Piotr Turkiewicz2Jesús Clemente-Villalba3Lucía Sánchez-Rodríguez4Leontina Lipan5Elena García-García6Ángel A. Carbonell-Barrachina7Aneta Wojdyło8Research Group “Food Quality and Safety”, Department of Agro-Food Technology, Escuela Politécnica Superior de Orihuela (EPSO), Universidad Miguel Hernández de Elche (UMH), Ctra. Beniel, km 3.2, 03312 Orihuela, Alicante, SpainVegetable and Plant Nutraceutical Technology, Department of Fruit, Wrocław University of Environmental and Life Sciences, 37 Chełmońskiego Street, 51-630 Wrocław, PolandVegetable and Plant Nutraceutical Technology, Department of Fruit, Wrocław University of Environmental and Life Sciences, 37 Chełmońskiego Street, 51-630 Wrocław, PolandResearch Group “Food Quality and Safety”, Department of Agro-Food Technology, Escuela Politécnica Superior de Orihuela (EPSO), Universidad Miguel Hernández de Elche (UMH), Ctra. Beniel, km 3.2, 03312 Orihuela, Alicante, SpainResearch Group “Food Quality and Safety”, Department of Agro-Food Technology, Escuela Politécnica Superior de Orihuela (EPSO), Universidad Miguel Hernández de Elche (UMH), Ctra. Beniel, km 3.2, 03312 Orihuela, Alicante, SpainResearch Group “Food Quality and Safety”, Department of Agro-Food Technology, Escuela Politécnica Superior de Orihuela (EPSO), Universidad Miguel Hernández de Elche (UMH), Ctra. Beniel, km 3.2, 03312 Orihuela, Alicante, SpainResearch Group “Food Quality and Safety”, Department of Agro-Food Technology, Escuela Politécnica Superior de Orihuela (EPSO), Universidad Miguel Hernández de Elche (UMH), Ctra. Beniel, km 3.2, 03312 Orihuela, Alicante, SpainResearch Group “Food Quality and Safety”, Department of Agro-Food Technology, Escuela Politécnica Superior de Orihuela (EPSO), Universidad Miguel Hernández de Elche (UMH), Ctra. Beniel, km 3.2, 03312 Orihuela, Alicante, SpainVegetable and Plant Nutraceutical Technology, Department of Fruit, Wrocław University of Environmental and Life Sciences, 37 Chełmońskiego Street, 51-630 Wrocław, PolandThe World Health Organization (WHO) and the Food and Agriculture Organization of the United Nations (FAO) constantly emphasize the importance of increasing fruit and vegetable consumption; these natural products help in the prevention of major diseases. Smoothies are a simple and convenient way of doing so; thus, their demand is constantly growing and their market is becoming important for the food industry. Therefore, the objective of this research was to determine Millennial consumer opinion towards novel fruit- and vegetable-smoothies available on the retail market. Napping<sup>®</sup>, descriptive sensory analysis, and consumer studies were conducted. Napping<sup>®</sup> results group samples into four clusters of smoothies; the main grouping factor was the type of fruit and the percentage of vegetables. Penalty analysis showed that smoothies need improvement mainly dealing with sweetness, bitterness, and vegetable flavors. Millennial consumers formed a homogeneous sensory group in which the overall liking was negatively correlated with the level of sweetness, and earthy, carrot, beetroot, and pear flavors. The key liking drivers were sourness and notes of mango, banana, and peach flavors. This research is a new insight into the perception of smoothies, provides comprehensive knowledge for the food industry, and can guide the design of new healthy smoothies.https://www.mdpi.com/2304-8158/9/9/1213Napping<sup>®</sup>descriptive sensory analysisJARPLSdrivers of likingpenalty analysis
spellingShingle Marina Cano-Lamadrid
Karolina Tkacz
Igor Piotr Turkiewicz
Jesús Clemente-Villalba
Lucía Sánchez-Rodríguez
Leontina Lipan
Elena García-García
Ángel A. Carbonell-Barrachina
Aneta Wojdyło
How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?
Foods
Napping<sup>®</sup>
descriptive sensory analysis
JAR
PLS
drivers of liking
penalty analysis
title How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?
title_full How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?
title_fullStr How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?
title_full_unstemmed How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?
title_short How a Spanish Group of Millennial Generation Perceives the Commercial Novel Smoothies?
title_sort how a spanish group of millennial generation perceives the commercial novel smoothies
topic Napping<sup>®</sup>
descriptive sensory analysis
JAR
PLS
drivers of liking
penalty analysis
url https://www.mdpi.com/2304-8158/9/9/1213
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