Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food?
The trend towards organic foods as an alternative has recently increased. Several individual, environmental, and behavioural factors can affect this situation. This study was conducted with 1417 participants to examine the factors affecting attitudes, purchase intention (PI), and actual purchasing b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-01-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/13/2/302 |
| _version_ | 1797339911679901696 |
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| author | Murat Baş Meryem Kahriman Nihan Çakir Biçer Selda Seçkiner |
| author_facet | Murat Baş Meryem Kahriman Nihan Çakir Biçer Selda Seçkiner |
| author_sort | Murat Baş |
| collection | DOAJ |
| description | The trend towards organic foods as an alternative has recently increased. Several individual, environmental, and behavioural factors can affect this situation. This study was conducted with 1417 participants to examine the factors affecting attitudes, purchase intention (PI), and actual purchasing behaviour towards organic foods. Consequently, a two-part questionnaire was used to query participants’ sociodemographic information and their attitudes and preferences towards organic foods. Data were analysed using multiple regression analysis, Pearson’s correlation, and structural equation modelling. Our findings confirmed that health consciousness, the knowledge of organic foods, subjective norms, perceived price, values (health and safety), nutritional content, naturalness, availability, monetary barriers, risk barriers, and trust affect attitudes towards organic products. These findings indicate that increasing consumers’ knowledge and awareness about organic foods, encouraging their consumption by society, accessibility them in the food market and making them affordable can affect the attitude towards these products. Furthermore, we determined the direct effect of the attitude on actual buying behaviour with the mediating role of PI. Additionally, we noted that marital status, employment status, disease diagnosis in the last 12 months, and the presence of a baby at home affect actual buying behaviour. In conclusion, they can help food marketers target consumers to their sociodemographic status and develop new sales strategies. |
| first_indexed | 2024-03-08T09:55:23Z |
| format | Article |
| id | doaj.art-ef9a6b52df984c72ac10c09704fba4c9 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-08T09:55:23Z |
| publishDate | 2024-01-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-ef9a6b52df984c72ac10c09704fba4c92024-01-29T13:52:34ZengMDPI AGFoods2304-81582024-01-0113230210.3390/foods13020302Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food?Murat Baş0Meryem Kahriman1Nihan Çakir Biçer2Selda Seçkiner3Department of Nutrition and Dietetics, Faculty of Health Sciences, Acıbadem Mehmet Ali Aydınlar University, 34752 Istanbul, TürkiyeDepartment of Nutrition and Dietetics, Faculty of Health Sciences, Acıbadem Mehmet Ali Aydınlar University, 34752 Istanbul, TürkiyeDepartment of Nutrition and Dietetics, Faculty of Health Sciences, Acıbadem Mehmet Ali Aydınlar University, 34752 Istanbul, TürkiyeDepartment of Nutrition and Dietetics, Faculty of Health Sciences, Istanbul Beykent University, 34398 Istanbul, TürkiyeThe trend towards organic foods as an alternative has recently increased. Several individual, environmental, and behavioural factors can affect this situation. This study was conducted with 1417 participants to examine the factors affecting attitudes, purchase intention (PI), and actual purchasing behaviour towards organic foods. Consequently, a two-part questionnaire was used to query participants’ sociodemographic information and their attitudes and preferences towards organic foods. Data were analysed using multiple regression analysis, Pearson’s correlation, and structural equation modelling. Our findings confirmed that health consciousness, the knowledge of organic foods, subjective norms, perceived price, values (health and safety), nutritional content, naturalness, availability, monetary barriers, risk barriers, and trust affect attitudes towards organic products. These findings indicate that increasing consumers’ knowledge and awareness about organic foods, encouraging their consumption by society, accessibility them in the food market and making them affordable can affect the attitude towards these products. Furthermore, we determined the direct effect of the attitude on actual buying behaviour with the mediating role of PI. Additionally, we noted that marital status, employment status, disease diagnosis in the last 12 months, and the presence of a baby at home affect actual buying behaviour. In conclusion, they can help food marketers target consumers to their sociodemographic status and develop new sales strategies.https://www.mdpi.com/2304-8158/13/2/302organic foodpurchasing behaviourconsumer preferenceattitudeconsumer research |
| spellingShingle | Murat Baş Meryem Kahriman Nihan Çakir Biçer Selda Seçkiner Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food? Foods organic food purchasing behaviour consumer preference attitude consumer research |
| title | Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food? |
| title_full | Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food? |
| title_fullStr | Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food? |
| title_full_unstemmed | Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food? |
| title_short | Results from Türkiye: Which Factors Drive Consumers to Buy Organic Food? |
| title_sort | results from turkiye which factors drive consumers to buy organic food |
| topic | organic food purchasing behaviour consumer preference attitude consumer research |
| url | https://www.mdpi.com/2304-8158/13/2/302 |
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