Sustainable business models of e-marketplaces: An analysis from the consumer perspective
This study analyzes the preferences and perceptions of consumers in e-marketplaces to design and guide sustainable business models based on economic, social, environmental, and technological dimensions. The results are based on a sample of 387 respondents to analyze the main reasons and benefits for...
Main Authors: | Jose Alejandro Cano, Abraham Allec Londoño-Pineda, Emiro Antonio Campo, Sergio Augusto Fernández |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2023-09-01
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Series: | Journal of Open Innovation: Technology, Market and Complexity |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123002238 |
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