MANAGEMENT OF A MARKETING PLAN
For almost all products there is a very important stage after the design, manufacture and control process: industrial marketing activity. This is the basis for promoting and assessing the requirements of beneficiaries and consumers so that they are satisfied. A widespread method that allows us to...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brancusi
2018-05-01
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| Series: | Fiabilitate şi Durabilitate |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/rev_mec/mecanica/pdf/2018-01/50_Andrei%20DIMITRESCU,%20Claudiu%20BABIS,%20Ana%20Maria%20ALECUSAN,%20Oana%20CHIVU,%20Ana%20Maria%20FAIER%20-%20MANAGEMENT%20OF%20A%20MARKETING%20PLAN.pdf |
| Summary: | For almost all products there is a very important stage after the design, manufacture
and control process: industrial marketing activity. This is the basis for promoting and assessing
the requirements of beneficiaries and consumers so that they are satisfied.
A widespread method that allows us to properly address marketing management is PESTEL
analysis or a shorter form of PEST.
Unfortunately, this does not solve the problem of traceability, so there is a possibility that
companies with the same profile launch similar products before the appearance of our products.
In order not to exceed that deadline, it is necessary to enter the Critical Parts Analysis. |
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| ISSN: | 1844-640X 1844-640X |