MANAGEMENT OF A MARKETING PLAN
For almost all products there is a very important stage after the design, manufacture and control process: industrial marketing activity. This is the basis for promoting and assessing the requirements of beneficiaries and consumers so that they are satisfied. A widespread method that allows us to...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brancusi
2018-05-01
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| Series: | Fiabilitate şi Durabilitate |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/rev_mec/mecanica/pdf/2018-01/50_Andrei%20DIMITRESCU,%20Claudiu%20BABIS,%20Ana%20Maria%20ALECUSAN,%20Oana%20CHIVU,%20Ana%20Maria%20FAIER%20-%20MANAGEMENT%20OF%20A%20MARKETING%20PLAN.pdf |
| _version_ | 1818231110602063872 |
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| author | Andrei DIMITRESCU Claudiu BABIS Ana Maria ALECUSAN Oana CHIVU Ana Maria FAIER |
| author_facet | Andrei DIMITRESCU Claudiu BABIS Ana Maria ALECUSAN Oana CHIVU Ana Maria FAIER |
| author_sort | Andrei DIMITRESCU |
| collection | DOAJ |
| description | For almost all products there is a very important stage after the design, manufacture
and control process: industrial marketing activity. This is the basis for promoting and assessing
the requirements of beneficiaries and consumers so that they are satisfied.
A widespread method that allows us to properly address marketing management is PESTEL
analysis or a shorter form of PEST.
Unfortunately, this does not solve the problem of traceability, so there is a possibility that
companies with the same profile launch similar products before the appearance of our products.
In order not to exceed that deadline, it is necessary to enter the Critical Parts Analysis. |
| first_indexed | 2024-12-12T10:45:11Z |
| format | Article |
| id | doaj.art-efe00b9c2b23452b942c48031c90f7da |
| institution | Directory Open Access Journal |
| issn | 1844-640X 1844-640X |
| language | English |
| last_indexed | 2024-12-12T10:45:11Z |
| publishDate | 2018-05-01 |
| publisher | Academica Brancusi |
| record_format | Article |
| series | Fiabilitate şi Durabilitate |
| spelling | doaj.art-efe00b9c2b23452b942c48031c90f7da2022-12-22T00:26:55ZengAcademica BrancusiFiabilitate şi Durabilitate1844-640X1844-640X2018-05-01121279285MANAGEMENT OF A MARKETING PLANAndrei DIMITRESCU0Claudiu BABIS1Ana Maria ALECUSAN2Oana CHIVU3Ana Maria FAIER4Univ. Politehnica of BucharestUniv. Politehnica of BucharestUniv. Politehnica of BucharestUniv. Politehnica of BucharestUniv. Politehnica of BucharestFor almost all products there is a very important stage after the design, manufacture and control process: industrial marketing activity. This is the basis for promoting and assessing the requirements of beneficiaries and consumers so that they are satisfied. A widespread method that allows us to properly address marketing management is PESTEL analysis or a shorter form of PEST. Unfortunately, this does not solve the problem of traceability, so there is a possibility that companies with the same profile launch similar products before the appearance of our products. In order not to exceed that deadline, it is necessary to enter the Critical Parts Analysis.http://www.utgjiu.ro/rev_mec/mecanica/pdf/2018-01/50_Andrei%20DIMITRESCU,%20Claudiu%20BABIS,%20Ana%20Maria%20ALECUSAN,%20Oana%20CHIVU,%20Ana%20Maria%20FAIER%20-%20MANAGEMENT%20OF%20A%20MARKETING%20PLAN.pdfmanagementmarketing planPESTELCritical Parts Analysis |
| spellingShingle | Andrei DIMITRESCU Claudiu BABIS Ana Maria ALECUSAN Oana CHIVU Ana Maria FAIER MANAGEMENT OF A MARKETING PLAN Fiabilitate şi Durabilitate management marketing plan PESTEL Critical Parts Analysis |
| title | MANAGEMENT OF A MARKETING PLAN |
| title_full | MANAGEMENT OF A MARKETING PLAN |
| title_fullStr | MANAGEMENT OF A MARKETING PLAN |
| title_full_unstemmed | MANAGEMENT OF A MARKETING PLAN |
| title_short | MANAGEMENT OF A MARKETING PLAN |
| title_sort | management of a marketing plan |
| topic | management marketing plan PESTEL Critical Parts Analysis |
| url | http://www.utgjiu.ro/rev_mec/mecanica/pdf/2018-01/50_Andrei%20DIMITRESCU,%20Claudiu%20BABIS,%20Ana%20Maria%20ALECUSAN,%20Oana%20CHIVU,%20Ana%20Maria%20FAIER%20-%20MANAGEMENT%20OF%20A%20MARKETING%20PLAN.pdf |
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