Sign-dependent Value of Time in Stated Preference: Judgment Bias or Exposure of Genuine Preference?

Stated choice surveys may be the most common approach to obtain monetary values of travel time. The large surveys of 1988 and 1997 in the Netherlands and of 1994 in the United Kingdom produced some puzzling outcomes, such as differences in monetary valuation between travel time gains and losses. Thi...

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Main Author: Evert Jan van de Kaa
Format: Article
Language:English
Published: TU Delft OPEN Publishing 2010-12-01
Series:European Journal of Transport and Infrastructure Research
Online Access:https://journals.open.tudelft.nl/ejtir/article/view/2899
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author Evert Jan van de Kaa
author_facet Evert Jan van de Kaa
author_sort Evert Jan van de Kaa
collection DOAJ
description Stated choice surveys may be the most common approach to obtain monetary values of travel time. The large surveys of 1988 and 1997 in the Netherlands and of 1994 in the United Kingdom produced some puzzling outcomes, such as differences in monetary valuation between travel time gains and losses. This has given rise to controversies about the behaviour that might have caused this ‘sign effect’, which are not decisively settled. This paper shows that Prospect Theory and the heuristic judgment concept as developed in behavioural sciences can shed more light on these controversies2. It starts with an introduction of some basic principles of these lines of work before re-examining the Dutch and UK surveys from these points of view. It is concluded that the sign effect is not caused by biases that stem from heuristic judgment but follows from lossaversive valuation of time and money attributes as assumed in Prospect Theory.
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spelling doaj.art-efeabdf91fbc424e9853d64f3beb502f2023-12-02T09:59:51ZengTU Delft OPEN PublishingEuropean Journal of Transport and Infrastructure Research1567-71412010-12-0110410.18757/ejtir.2010.10.4.28992520Sign-dependent Value of Time in Stated Preference: Judgment Bias or Exposure of Genuine Preference?Evert Jan van de Kaa0Delft University of TechnologyStated choice surveys may be the most common approach to obtain monetary values of travel time. The large surveys of 1988 and 1997 in the Netherlands and of 1994 in the United Kingdom produced some puzzling outcomes, such as differences in monetary valuation between travel time gains and losses. This has given rise to controversies about the behaviour that might have caused this ‘sign effect’, which are not decisively settled. This paper shows that Prospect Theory and the heuristic judgment concept as developed in behavioural sciences can shed more light on these controversies2. It starts with an introduction of some basic principles of these lines of work before re-examining the Dutch and UK surveys from these points of view. It is concluded that the sign effect is not caused by biases that stem from heuristic judgment but follows from lossaversive valuation of time and money attributes as assumed in Prospect Theory.https://journals.open.tudelft.nl/ejtir/article/view/2899
spellingShingle Evert Jan van de Kaa
Sign-dependent Value of Time in Stated Preference: Judgment Bias or Exposure of Genuine Preference?
European Journal of Transport and Infrastructure Research
title Sign-dependent Value of Time in Stated Preference: Judgment Bias or Exposure of Genuine Preference?
title_full Sign-dependent Value of Time in Stated Preference: Judgment Bias or Exposure of Genuine Preference?
title_fullStr Sign-dependent Value of Time in Stated Preference: Judgment Bias or Exposure of Genuine Preference?
title_full_unstemmed Sign-dependent Value of Time in Stated Preference: Judgment Bias or Exposure of Genuine Preference?
title_short Sign-dependent Value of Time in Stated Preference: Judgment Bias or Exposure of Genuine Preference?
title_sort sign dependent value of time in stated preference judgment bias or exposure of genuine preference
url https://journals.open.tudelft.nl/ejtir/article/view/2899
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