Agroindustry Development Strategy for Palm Sugar in Bone Regency

Bone Regency is one of the potential palm sugar producing areas because it has many sources of raw materials. However, palm sugar is still produced traditionally, resulting in low product quality. This study aims to understand the overview of palm sugar industry and analyze the appropriate developme...

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Main Authors: Mulyani, Nur Faidah Rahman Andi, Langkong Jumriah
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:BIO Web of Conferences
Online Access:https://www.bio-conferences.org/articles/bioconf/pdf/2024/15/bioconf_uicat2024_07004.pdf
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author Mulyani
Nur Faidah Rahman Andi
Langkong Jumriah
author_facet Mulyani
Nur Faidah Rahman Andi
Langkong Jumriah
author_sort Mulyani
collection DOAJ
description Bone Regency is one of the potential palm sugar producing areas because it has many sources of raw materials. However, palm sugar is still produced traditionally, resulting in low product quality. This study aims to understand the overview of palm sugar industry and analyze the appropriate development strategy to be applied to the palm sugar industry in Bone Regency. The research method applied is descriptive quantitative. The data analysis method uses descriptive analysis, SWOT and AHP. The results of alternative strategies using SWOT are SO strategy: increased promotion for marketing expansion online and offline. WO strategy: improvement of palm sugar production infrastructure to meet export product standards. ST strategy: improving product quality through training/technical guidance on the application of quality management. WT strategy: increased commitment and cooperation between palm stakeholders in strengthening palm sugar agroindustry, namely the quality of export-ready palm sugar products. The priority strategy based on the AHP results, especially the main determinant factor is human resources, with the responsible actor being the government. The final goal of the palm sugar agroindustry development strategy is the improvement of palm sugar production facilities and infrastructure to meet export product standards.
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spelling doaj.art-eff02800b2e2470e9655dac1b39828362024-03-29T08:28:16ZengEDP SciencesBIO Web of Conferences2117-44582024-01-01960700410.1051/bioconf/20249607004bioconf_uicat2024_07004Agroindustry Development Strategy for Palm Sugar in Bone RegencyMulyani0Nur Faidah Rahman Andi1Langkong Jumriah2Master Program of Agroindustrial Engineering, Faculty of Agriculture, Hasanuddin UniversityDepartment of Agricultural Technology, Faculty of Agriculture, Hasanuddin UniversityDepartment of Agricultural Technology, Faculty of Agriculture, Hasanuddin UniversityBone Regency is one of the potential palm sugar producing areas because it has many sources of raw materials. However, palm sugar is still produced traditionally, resulting in low product quality. This study aims to understand the overview of palm sugar industry and analyze the appropriate development strategy to be applied to the palm sugar industry in Bone Regency. The research method applied is descriptive quantitative. The data analysis method uses descriptive analysis, SWOT and AHP. The results of alternative strategies using SWOT are SO strategy: increased promotion for marketing expansion online and offline. WO strategy: improvement of palm sugar production infrastructure to meet export product standards. ST strategy: improving product quality through training/technical guidance on the application of quality management. WT strategy: increased commitment and cooperation between palm stakeholders in strengthening palm sugar agroindustry, namely the quality of export-ready palm sugar products. The priority strategy based on the AHP results, especially the main determinant factor is human resources, with the responsible actor being the government. The final goal of the palm sugar agroindustry development strategy is the improvement of palm sugar production facilities and infrastructure to meet export product standards.https://www.bio-conferences.org/articles/bioconf/pdf/2024/15/bioconf_uicat2024_07004.pdf
spellingShingle Mulyani
Nur Faidah Rahman Andi
Langkong Jumriah
Agroindustry Development Strategy for Palm Sugar in Bone Regency
BIO Web of Conferences
title Agroindustry Development Strategy for Palm Sugar in Bone Regency
title_full Agroindustry Development Strategy for Palm Sugar in Bone Regency
title_fullStr Agroindustry Development Strategy for Palm Sugar in Bone Regency
title_full_unstemmed Agroindustry Development Strategy for Palm Sugar in Bone Regency
title_short Agroindustry Development Strategy for Palm Sugar in Bone Regency
title_sort agroindustry development strategy for palm sugar in bone regency
url https://www.bio-conferences.org/articles/bioconf/pdf/2024/15/bioconf_uicat2024_07004.pdf
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AT nurfaidahrahmanandi agroindustrydevelopmentstrategyforpalmsugarinboneregency
AT langkongjumriah agroindustrydevelopmentstrategyforpalmsugarinboneregency