The Growth of Social Commerce: How It Is Affected by Users’ Privacy Concerns
Over recent years, social commerce has evolved into a powerful segment of e-commerce, creating new opportunities for brands of all types and sizes. However, if social commerce is to continue to grow and deliver the many benefits it promises, it must address a number of key challenges, including priv...
Main Authors: | Ibrahim Mutambik, John Lee, Abdullah Almuqrin, Justin Zuopeng Zhang, Abdullah Homadi |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2023-03-01
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Series: | Journal of Theoretical and Applied Electronic Commerce Research |
Subjects: | |
Online Access: | https://www.mdpi.com/0718-1876/18/1/37 |
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