The Role of Service Quality in Ensuring Customer Satisfaction in the Airline Industry
Globalisation and intense market competition have affected the business environment of the 21st century. The changes have mainly occurred at the customer level, where expectations in terms of service quality have increased, whilst customer loyalty has not reached the same level of expectation. Thi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2022-09-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | https://stec.univ-ovidius.ro/html/anale/RO/2022-2/Section%204/31.pdf |