Photographic image in the commercial messaging as an immanent element of the city landscape
Cities, as the centres for the people’s existence, have become an ideal place for interweaving the commercial into their landscape. Advertisement has become a part of our lives and one cannot imagine today’s metropolis without billboards. In the culture of the city, the commercial has started to be...
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| Format: | Article |
| Language: | English |
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Lublin University of Technology
2018-08-01
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| Series: | Budownictwo i Architektura |
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| Online Access: | https://ph.pollub.pl/index.php/bia/article/view/397 |
| _version_ | 1797282330360938496 |
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| author | Agnieszka Chęć-Małyszek |
| author_facet | Agnieszka Chęć-Małyszek |
| author_sort | Agnieszka Chęć-Małyszek |
| collection | DOAJ |
| description | Cities, as the centres for the people’s existence, have become an ideal place for interweaving the commercial into their landscape. Advertisement has become a part of our lives and one cannot imagine today’s metropolis without billboards. In the culture of the city, the commercial has started to be an integral part of the city landscape which used to play an important role in social and cultural life of citizens creating by that a specifi c culture. Photography,invariably linked with advertisement, might be manifested by all sorts of creative actions, forming one of the most important means of creative expression. While watching commercials, we tend to notice not only what marketing profesionals are trying to sell but also how they are going to introduce the product. Advertisement is associated with a public space, infl uences its development and arrangement. |
| first_indexed | 2024-03-07T17:12:22Z |
| format | Article |
| id | doaj.art-f009ee2ab96a43a28fcf64ce8213cab5 |
| institution | Directory Open Access Journal |
| issn | 1899-0665 2544-3275 |
| language | English |
| last_indexed | 2024-03-07T17:12:22Z |
| publishDate | 2018-08-01 |
| publisher | Lublin University of Technology |
| record_format | Article |
| series | Budownictwo i Architektura |
| spelling | doaj.art-f009ee2ab96a43a28fcf64ce8213cab52024-03-03T01:00:01ZengLublin University of TechnologyBudownictwo i Architektura1899-06652544-32752018-08-0117210.24358/Bud-Arch_18_172_16Bud-Arch_18_172_16Photographic image in the commercial messaging as an immanent element of the city landscapeAgnieszka Chęć-Małyszek0Department of Architecture, Urban and Spatial Planning; Faculty of Civil Engineering and Architecture; Lublin University of TechnologyCities, as the centres for the people’s existence, have become an ideal place for interweaving the commercial into their landscape. Advertisement has become a part of our lives and one cannot imagine today’s metropolis without billboards. In the culture of the city, the commercial has started to be an integral part of the city landscape which used to play an important role in social and cultural life of citizens creating by that a specifi c culture. Photography,invariably linked with advertisement, might be manifested by all sorts of creative actions, forming one of the most important means of creative expression. While watching commercials, we tend to notice not only what marketing profesionals are trying to sell but also how they are going to introduce the product. Advertisement is associated with a public space, infl uences its development and arrangement.https://ph.pollub.pl/index.php/bia/article/view/397picturephotographyadvertisingadvertising photographycity landscape |
| spellingShingle | Agnieszka Chęć-Małyszek Photographic image in the commercial messaging as an immanent element of the city landscape Budownictwo i Architektura picture photography advertising advertising photography city landscape |
| title | Photographic image in the commercial messaging as an immanent element of the city landscape |
| title_full | Photographic image in the commercial messaging as an immanent element of the city landscape |
| title_fullStr | Photographic image in the commercial messaging as an immanent element of the city landscape |
| title_full_unstemmed | Photographic image in the commercial messaging as an immanent element of the city landscape |
| title_short | Photographic image in the commercial messaging as an immanent element of the city landscape |
| title_sort | photographic image in the commercial messaging as an immanent element of the city landscape |
| topic | picture photography advertising advertising photography city landscape |
| url | https://ph.pollub.pl/index.php/bia/article/view/397 |
| work_keys_str_mv | AT agnieszkachecmałyszek photographicimageinthecommercialmessagingasanimmanentelementofthecitylandscape |