Materialism and Immorality: More Urban than Rural?

Metropolitan areas tend to be materialistic/consumerist, and materialism/consumerism is usually considered immoral. Some literature argues that in cities, in general, there is more vice and immorality. In this study, we empirically explore the relationship between urbanness and materialism/immoralit...

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Main Author: Adam Okulicz-Kozaryn
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Societies
Subjects:
Online Access:https://www.mdpi.com/2075-4698/12/5/123
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author Adam Okulicz-Kozaryn
author_facet Adam Okulicz-Kozaryn
author_sort Adam Okulicz-Kozaryn
collection DOAJ
description Metropolitan areas tend to be materialistic/consumerist, and materialism/consumerism is usually considered immoral. Some literature argues that in cities, in general, there is more vice and immorality. In this study, we empirically explore the relationship between urbanness and materialism/immorality using 1972–2018 US General Social Survey. We find much support for a hypothesis that urbanness is associated with higher materialism and immorality. Seven out of eight measures show some evidence of more materialism/immorality in large cities, and four measures remain significant even in the most oversaturated models. However, we caution, as it is one of the first quantitative studies in the area, that the evidence is provisional. While there is a lot of theory, more empirical quantitative research is needed. The study is associative, not causal, and results may not generalize outside of the US.
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spelling doaj.art-f019c35b185f4137b7a9458b5145bef92023-11-24T02:32:59ZengMDPI AGSocieties2075-46982022-08-0112512310.3390/soc12050123Materialism and Immorality: More Urban than Rural?Adam Okulicz-Kozaryn0Department of Public Policy and Administration/Faculty of Arts and Sciences-Camden, Rutgers, The State University of New Jersey, Camden, NJ 08102, USAMetropolitan areas tend to be materialistic/consumerist, and materialism/consumerism is usually considered immoral. Some literature argues that in cities, in general, there is more vice and immorality. In this study, we empirically explore the relationship between urbanness and materialism/immorality using 1972–2018 US General Social Survey. We find much support for a hypothesis that urbanness is associated with higher materialism and immorality. Seven out of eight measures show some evidence of more materialism/immorality in large cities, and four measures remain significant even in the most oversaturated models. However, we caution, as it is one of the first quantitative studies in the area, that the evidence is provisional. While there is a lot of theory, more empirical quantitative research is needed. The study is associative, not causal, and results may not generalize outside of the US.https://www.mdpi.com/2075-4698/12/5/123urbanismurbannesscitiesurban–ruraldeviancemorality
spellingShingle Adam Okulicz-Kozaryn
Materialism and Immorality: More Urban than Rural?
Societies
urbanism
urbanness
cities
urban–rural
deviance
morality
title Materialism and Immorality: More Urban than Rural?
title_full Materialism and Immorality: More Urban than Rural?
title_fullStr Materialism and Immorality: More Urban than Rural?
title_full_unstemmed Materialism and Immorality: More Urban than Rural?
title_short Materialism and Immorality: More Urban than Rural?
title_sort materialism and immorality more urban than rural
topic urbanism
urbanness
cities
urban–rural
deviance
morality
url https://www.mdpi.com/2075-4698/12/5/123
work_keys_str_mv AT adamokuliczkozaryn materialismandimmoralitymoreurbanthanrural