Analysis of the Effectiveness of Promotion Strategies of Social Platforms for the Elderly with Different Levels of Digital Literacy
This paper aimed to examine the effectiveness of social platform promotion strategies for the elderly with different digital literacy. Despite extensive research on the development of youth-oriented social platforms, research on the development of social platforms specifically targeting older adults...
Main Authors: | Xiaoyan Xu, Yi Mei, Yanhong Sun, Xiaoli Zhu |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-05-01
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Series: | Applied Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-3417/11/9/4312 |
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