Summary: | Sarah Atkinson’s book is a sign of things to come. A dizzying amount of case studies have been documented in this overview of media texts and viewing platforms, which are becoming prolific because of online exhibition outlets, from iTunes to social media and Google Glass. These viewing platforms are not yet as entrenched as theatrical releases, DVD, Blu-ray, or Netflix, but that only signifies the importance of studying them. Atkinson has documented cutting-edge developments in exhibition and distribution in order to demonstrate how audiences might interact with media narratives in the future. However, the book’s case studies generate problems that highlight the impact of these developments on media studies.
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