Communication, destination brands and mobile applications
Tourist communication and destination branding are professional and academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2013-04-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36122 |
| Summary: | Tourist communication and destination branding are professional and
academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination applications along with two comparative samples comprised by international destinations and commercial brands.
The results show there is a clear underuse of the resources afforded by mobile applications because, in most cases, they show unspecific content and lack interactive options. |
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| ISSN: | 2386-7876 |