Communication, destination brands and mobile applications

Tourist communication and destination branding are professional and academic fields that are witnessing expansion. Aside from traditional media, destinations also use official websites, social networks and mobile applications for communication. This article examines a sample of Spanish destination...

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Bibliografski detalji
Glavni autori: José Fernández-Cavia, Marina López
Format: Članak
Jezik:English
Izdano: Universidad de Navarra 2013-04-01
Serija:Communication & Society (Formerly Comunicación y Sociedad)
Teme:
Online pristup:https://revistas.unav.edu/index.php/communication-and-society/article/view/36122