Simplification of Marketing Scheme for Business Start-Ups
This paper deals with the topic of marketing planning simplification in order to use it for start-ups in the field of small & medium enterprises. There are 11 main question areas which can be used for logical and empiric marketing approaches. These questions are elaborated on the basis of standa...
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| Format: | Article |
| Language: | English |
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University of Žilina
2011-12-01
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| Series: | Communications |
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| Online Access: | https://komunikacie.uniza.sk/artkey/csl-201104-0011_simplification-of-marketing-scheme-for-business-start-ups.php |