Strategic Alliances and Partnership Programs in the New Economy: Russian and Global Experience in the IT Industry

Companies from the “new” economy are quickly adapting traditional methods and approaches to increase business efficiency, including economic integrations with other market participants. In the IT industry partnership programs and strategic alliances have become the critical factors in the competitio...

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Main Authors: D. S. Paschenko, N. M. Komarov
格式: 文件
语言:Russian
出版: Government of the Russian Federation, Financial University 2020-11-01
丛编:Мир новой экономики
主题:
在线阅读:https://wne.fa.ru/jour/article/view/263
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author D. S. Paschenko
N. M. Komarov
author_facet D. S. Paschenko
N. M. Komarov
author_sort D. S. Paschenko
collection DOAJ
description Companies from the “new” economy are quickly adapting traditional methods and approaches to increase business efficiency, including economic integrations with other market participants. In the IT industry partnership programs and strategic alliances have become the critical factors in the competition. At the same time, there are a lot of specific industry features in the construction of those economic integrations, related to rapid change in the expectations of market participants. The article describes typical partnership programs and strategic alliances in the IT industry, gives classifications and examples from the Russian and Global markets for software and hardware development and system integration. The paper also analyses essential industry specifics, shows their impact on the cost structure of participants and the speed of strategic decisions in the field of business development. The article defines a relationship between typical economic integrations in the industry: from affiliate programs to M&A deals.
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spelling doaj.art-f055aaee9a67409c9cc6d87f8540b43a2025-03-02T10:52:05ZrusGovernment of the Russian Federation, Financial UniversityМир новой экономики2220-64692220-78722020-11-01141152510.26794/2220-6469-2020-14-1-15-25253Strategic Alliances and Partnership Programs in the New Economy: Russian and Global Experience in the IT IndustryD. S. Paschenko0N. M. Komarov1an independent consultant in the field of software developmentCNII CenterCompanies from the “new” economy are quickly adapting traditional methods and approaches to increase business efficiency, including economic integrations with other market participants. In the IT industry partnership programs and strategic alliances have become the critical factors in the competition. At the same time, there are a lot of specific industry features in the construction of those economic integrations, related to rapid change in the expectations of market participants. The article describes typical partnership programs and strategic alliances in the IT industry, gives classifications and examples from the Russian and Global markets for software and hardware development and system integration. The paper also analyses essential industry specifics, shows their impact on the cost structure of participants and the speed of strategic decisions in the field of business development. The article defines a relationship between typical economic integrations in the industry: from affiliate programs to M&A deals.https://wne.fa.ru/jour/article/view/263affiliate programpartnership programstrategic allianceit industrymergers and acquisitions
spellingShingle D. S. Paschenko
N. M. Komarov
Strategic Alliances and Partnership Programs in the New Economy: Russian and Global Experience in the IT Industry
Мир новой экономики
affiliate program
partnership program
strategic alliance
it industry
mergers and acquisitions
title Strategic Alliances and Partnership Programs in the New Economy: Russian and Global Experience in the IT Industry
title_full Strategic Alliances and Partnership Programs in the New Economy: Russian and Global Experience in the IT Industry
title_fullStr Strategic Alliances and Partnership Programs in the New Economy: Russian and Global Experience in the IT Industry
title_full_unstemmed Strategic Alliances and Partnership Programs in the New Economy: Russian and Global Experience in the IT Industry
title_short Strategic Alliances and Partnership Programs in the New Economy: Russian and Global Experience in the IT Industry
title_sort strategic alliances and partnership programs in the new economy russian and global experience in the it industry
topic affiliate program
partnership program
strategic alliance
it industry
mergers and acquisitions
url https://wne.fa.ru/jour/article/view/263
work_keys_str_mv AT dspaschenko strategicalliancesandpartnershipprogramsintheneweconomyrussianandglobalexperienceintheitindustry
AT nmkomarov strategicalliancesandpartnershipprogramsintheneweconomyrussianandglobalexperienceintheitindustry