The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China
This study was commenced in order to examine the impact that both perceived usefulness and perceived ease-of-use had toward consumers’ loyalty within the computer industry in China, either directly or indirectly through satisfaction and trust. This current study utilized the survey method; questionn...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2021-08-01
|
| Series: | Gadjah Mada International Journal of Business |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/32106 |
| _version_ | 1818394543880404992 |
|---|---|
| author | Nicholas Wilson Keni Keni Pauline Henriette Pattyranie Tan |
| author_facet | Nicholas Wilson Keni Keni Pauline Henriette Pattyranie Tan |
| author_sort | Nicholas Wilson |
| collection | DOAJ |
| description | This study was commenced in order to examine the impact that both perceived usefulness and perceived ease-of-use had toward consumers’ loyalty within the computer industry in China, either directly or indirectly through satisfaction and trust. This current study utilized the survey method; questionnaires were selected as the instrument which would be used to collect all of the data from the respondents. All of the questionnaires were electronically distributed through an online survey site to a total of 400 respondents, who originated from, or were living in, five cities in China. After gathering and assessing all of the collected data, a total of 346 items of data were deemed usable, thus enabling these sets of data to be further analyzed by this study. All of these data were further analyzed using the partial least squares-structural equation modeling (PLS-SEM) method using SmartPLS 3.3.2 software. Based on the results obtained through the data’s analyses, the authors would like to conclude that both perceived usefulness and perceived ease-of-use had a positive and significant impact on customer satisfaction, trust and customer loyalty within China’s computer industry. Furthermore, in this study, both customer satisfaction and trust have been found to positively mediate the impact of perceived usefulness and perceived ease-of-use toward customer loyalty; trust serves as a better mediator compared to satisfaction. Meanwhile, this study contributed to the expansion and the enrichment of the literature in the field of marketing by thoroughly examining the implementation of the technology acceptance model (TAM) in predicting customer loyalty within China’s computer industry. |
| first_indexed | 2024-12-14T06:02:53Z |
| format | Article |
| id | doaj.art-f057b70bc5c441c3984bce0ae167869c |
| institution | Directory Open Access Journal |
| issn | 1411-1128 2338-7238 |
| language | English |
| last_indexed | 2024-12-14T06:02:53Z |
| publishDate | 2021-08-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Gadjah Mada International Journal of Business |
| spelling | doaj.art-f057b70bc5c441c3984bce0ae167869c2022-12-21T23:14:23ZengUniversitas Gadjah MadaGadjah Mada International Journal of Business1411-11282338-72382021-08-0123326229410.22146/gamaijb.3210630363The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in ChinaNicholas Wilson0Keni Keni1Pauline Henriette Pattyranie Tan2Universitas Bunda MuliaUniversitas TarumanagaraUniversitas Pelita HarapanThis study was commenced in order to examine the impact that both perceived usefulness and perceived ease-of-use had toward consumers’ loyalty within the computer industry in China, either directly or indirectly through satisfaction and trust. This current study utilized the survey method; questionnaires were selected as the instrument which would be used to collect all of the data from the respondents. All of the questionnaires were electronically distributed through an online survey site to a total of 400 respondents, who originated from, or were living in, five cities in China. After gathering and assessing all of the collected data, a total of 346 items of data were deemed usable, thus enabling these sets of data to be further analyzed by this study. All of these data were further analyzed using the partial least squares-structural equation modeling (PLS-SEM) method using SmartPLS 3.3.2 software. Based on the results obtained through the data’s analyses, the authors would like to conclude that both perceived usefulness and perceived ease-of-use had a positive and significant impact on customer satisfaction, trust and customer loyalty within China’s computer industry. Furthermore, in this study, both customer satisfaction and trust have been found to positively mediate the impact of perceived usefulness and perceived ease-of-use toward customer loyalty; trust serves as a better mediator compared to satisfaction. Meanwhile, this study contributed to the expansion and the enrichment of the literature in the field of marketing by thoroughly examining the implementation of the technology acceptance model (TAM) in predicting customer loyalty within China’s computer industry.https://jurnal.ugm.ac.id/gamaijb/article/view/32106china computer industry, customer loyalty, customer satisfaction, perceived usefulness, perceived ease of use, trust |
| spellingShingle | Nicholas Wilson Keni Keni Pauline Henriette Pattyranie Tan The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China Gadjah Mada International Journal of Business china computer industry, customer loyalty, customer satisfaction, perceived usefulness, perceived ease of use, trust |
| title | The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China |
| title_full | The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China |
| title_fullStr | The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China |
| title_full_unstemmed | The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China |
| title_short | The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China |
| title_sort | role of perceived usefulness and perceived ease of use toward satisfaction and trust which influence computer consumers loyalty in china |
| topic | china computer industry, customer loyalty, customer satisfaction, perceived usefulness, perceived ease of use, trust |
| url | https://jurnal.ugm.ac.id/gamaijb/article/view/32106 |
| work_keys_str_mv | AT nicholaswilson theroleofperceivedusefulnessandperceivedeaseofusetowardsatisfactionandtrustwhichinfluencecomputerconsumersloyaltyinchina AT kenikeni theroleofperceivedusefulnessandperceivedeaseofusetowardsatisfactionandtrustwhichinfluencecomputerconsumersloyaltyinchina AT paulinehenriettepattyranietan theroleofperceivedusefulnessandperceivedeaseofusetowardsatisfactionandtrustwhichinfluencecomputerconsumersloyaltyinchina AT nicholaswilson roleofperceivedusefulnessandperceivedeaseofusetowardsatisfactionandtrustwhichinfluencecomputerconsumersloyaltyinchina AT kenikeni roleofperceivedusefulnessandperceivedeaseofusetowardsatisfactionandtrustwhichinfluencecomputerconsumersloyaltyinchina AT paulinehenriettepattyranietan roleofperceivedusefulnessandperceivedeaseofusetowardsatisfactionandtrustwhichinfluencecomputerconsumersloyaltyinchina |