The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China

The Role of Perceived Usefulness and Perceived Ease-of-Use toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China

This study was commenced in order to examine the impact that both perceived usefulness and perceived ease-of-use had toward consumers’ loyalty within the computer industry in China, either directly or indirectly through satisfaction and trust. This current study utilized the survey method; questionn...

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Bibliographic Details
Main Authors: Nicholas Wilson, Keni Keni, Pauline Henriette Pattyranie Tan
Format: Article
Language:English
Published: Universitas Gadjah Mada 2021-08-01
Series:Gadjah Mada International Journal of Business
Subjects:
china computer industry, customer loyalty, customer satisfaction, perceived usefulness, perceived ease of use, trust
Online Access:https://jurnal.ugm.ac.id/gamaijb/article/view/32106

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