MANGROVE POTENTIAL ASSESSMENT FOR DETERMINING ECOTOURISM ATTRACTION AND STRENGTHENING DESTINATION BRANDING AND MARKETING: ”GUNUNG PITHING MANGROVE CONSERVATION”, INDONESIA
Explanation of the purpose and objectives of the study (2-3 lines). Mangrove ecosystems perform biological and socioeconomic functions. Mangrove environments can be ecotourism destinations. This study analyzes mangrove potential to determine typical mangrove ecotourism attractions and strengthen t...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2023-04-01
|
| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47204-1036.pdf |
| _version_ | 1797680524772245504 |
|---|---|
| author | Zainal ABIDIN Fadhilah Estu NURYANI Dhira Khurniawan SAPUTRA Mochammad FATTAH Nuddin HARAHAB Andriani KUSUMAWATI |
| author_facet | Zainal ABIDIN Fadhilah Estu NURYANI Dhira Khurniawan SAPUTRA Mochammad FATTAH Nuddin HARAHAB Andriani KUSUMAWATI |
| author_sort | Zainal ABIDIN |
| collection | DOAJ |
| description | Explanation of the purpose and objectives of the study (2-3 lines). Mangrove ecosystems perform biological and
socioeconomic functions. Mangrove environments can be ecotourism destinations. This study analyzes mangrove potential to
determine typical mangrove ecotourism attractions and strengthen the branding and marketing of mangrove ecotourism
destination on the Tamban coast of Malang Regency, Indonesia. Explanation of the working methodology and the materials used
(2-3 lines). Local management and communities validate mangrove potential field observations. GIS with Sentinel-2 and NDVI
approach was used to analyze tides and satellite imaging data on mangrove thickness, density, and area. Analysis of mangrove
potential in ArcMap utilizing five parameters: thickness, density, kind, biota, and tides. Four density classes were created using
satellite imagery: non-mangroves, rare mangroves, moderate mangroves, and tight mangroves. Presentation and analysis of the
obtained results (2-4 lines). The results showed that the Tamban coast mangrove area has a moderate ecotourism potential
(potential value = 2.250), so it could be developed into mangrove ecotourism through conservation and limited utilization
activities through marine ecotourism to provide economic, ecological, and social incentives. Mangrove ecotourism features that
attract tourists and strengthen branding and marketing of this location include mangrove tourism education, canoeing, camping,
spot photography, beach attractiveness, bird and violin crab biodiversity. The conclusions obtained following the application of
the study (2-3 lines). Mangrove ecosystem on the Tamban coast has a high potential for conservation and marine ecotourism in
order to provide economic incentives, also ecological and social benefits. The richness and distinctiveness of Tamban's mangrove
ecotourism potential and attractions promotes the GPMC branding as a typical mangrove ecotourism.
|
| first_indexed | 2024-03-11T23:31:17Z |
| format | Article |
| id | doaj.art-f05d44058d2c49e5a46c501a82a55fd9 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-03-11T23:31:17Z |
| publishDate | 2023-04-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-f05d44058d2c49e5a46c501a82a55fd92023-09-20T10:12:38ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-04-0147238839610.30892/gtg.47204-1036MANGROVE POTENTIAL ASSESSMENT FOR DETERMINING ECOTOURISM ATTRACTION AND STRENGTHENING DESTINATION BRANDING AND MARKETING: ”GUNUNG PITHING MANGROVE CONSERVATION”, INDONESIAZainal ABIDIN0Fadhilah Estu NURYANI1Dhira Khurniawan SAPUTRA2Mochammad FATTAH3Nuddin HARAHAB4Andriani KUSUMAWATI5Universitas Brawijaya, Fisheries Agribusiness Study Program, Fisheries Socioeconomic Department, Faculty of Fisheries and Marine Sciences, Malang, Indonesia, e-mail : z_abidin@ub.ac.idUniversitas Brawijaya, Marine Sciences Study Program, Faculty of Fisheries and Marine Sciences, Universitas Brawijaya, Malang, Indonesia, e-mail: fadhilahestun@student.ub.ac.idUniversitas Brawijaya, Marine Sciences Study Program, Faculty of Fisheries and Marine Sciences, Universitas Brawijaya, Malang, Indonesia, e-mail: saputra.dhira@ub.ac.idUniversitas Brawijaya, Fisheries Agribusiness Study Program, Fisheries Socioeconomic Department, Faculty of Fisheries and Marine Sciences, Universitas Brawijaya, Malang, Indonesia, e-mail : mochammadfattah@ub.ac.idUniversitas Brawijaya, Fisheries Agribusiness Study Program, Fisheries Socioeconomic Department, Faculty of Fisheries and Marine Sciences, Malang, Universitas Brawijaya, Indonesia, e-mail : marmunnuddin@ub.ac.idUniversitas Brawijaya, Business Administration Study Program, Universitas Brawijaya, Malang, Indonesia, e-mail : andriani_kusuma@ub.ac.id Explanation of the purpose and objectives of the study (2-3 lines). Mangrove ecosystems perform biological and socioeconomic functions. Mangrove environments can be ecotourism destinations. This study analyzes mangrove potential to determine typical mangrove ecotourism attractions and strengthen the branding and marketing of mangrove ecotourism destination on the Tamban coast of Malang Regency, Indonesia. Explanation of the working methodology and the materials used (2-3 lines). Local management and communities validate mangrove potential field observations. GIS with Sentinel-2 and NDVI approach was used to analyze tides and satellite imaging data on mangrove thickness, density, and area. Analysis of mangrove potential in ArcMap utilizing five parameters: thickness, density, kind, biota, and tides. Four density classes were created using satellite imagery: non-mangroves, rare mangroves, moderate mangroves, and tight mangroves. Presentation and analysis of the obtained results (2-4 lines). The results showed that the Tamban coast mangrove area has a moderate ecotourism potential (potential value = 2.250), so it could be developed into mangrove ecotourism through conservation and limited utilization activities through marine ecotourism to provide economic, ecological, and social incentives. Mangrove ecotourism features that attract tourists and strengthen branding and marketing of this location include mangrove tourism education, canoeing, camping, spot photography, beach attractiveness, bird and violin crab biodiversity. The conclusions obtained following the application of the study (2-3 lines). Mangrove ecosystem on the Tamban coast has a high potential for conservation and marine ecotourism in order to provide economic incentives, also ecological and social benefits. The richness and distinctiveness of Tamban's mangrove ecotourism potential and attractions promotes the GPMC branding as a typical mangrove ecotourism. https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47204-1036.pdf: between 5 and 10 keywordsmangrove potentialgisndviecotourismecotourist attractiondestination brandingmarketing |
| spellingShingle | Zainal ABIDIN Fadhilah Estu NURYANI Dhira Khurniawan SAPUTRA Mochammad FATTAH Nuddin HARAHAB Andriani KUSUMAWATI MANGROVE POTENTIAL ASSESSMENT FOR DETERMINING ECOTOURISM ATTRACTION AND STRENGTHENING DESTINATION BRANDING AND MARKETING: ”GUNUNG PITHING MANGROVE CONSERVATION”, INDONESIA Geo Journal of Tourism and Geosites : between 5 and 10 keywords mangrove potential gis ndvi ecotourism ecotourist attraction destination branding marketing |
| title | MANGROVE POTENTIAL ASSESSMENT FOR DETERMINING ECOTOURISM ATTRACTION AND STRENGTHENING DESTINATION BRANDING AND MARKETING: ”GUNUNG PITHING MANGROVE CONSERVATION”, INDONESIA |
| title_full | MANGROVE POTENTIAL ASSESSMENT FOR DETERMINING ECOTOURISM ATTRACTION AND STRENGTHENING DESTINATION BRANDING AND MARKETING: ”GUNUNG PITHING MANGROVE CONSERVATION”, INDONESIA |
| title_fullStr | MANGROVE POTENTIAL ASSESSMENT FOR DETERMINING ECOTOURISM ATTRACTION AND STRENGTHENING DESTINATION BRANDING AND MARKETING: ”GUNUNG PITHING MANGROVE CONSERVATION”, INDONESIA |
| title_full_unstemmed | MANGROVE POTENTIAL ASSESSMENT FOR DETERMINING ECOTOURISM ATTRACTION AND STRENGTHENING DESTINATION BRANDING AND MARKETING: ”GUNUNG PITHING MANGROVE CONSERVATION”, INDONESIA |
| title_short | MANGROVE POTENTIAL ASSESSMENT FOR DETERMINING ECOTOURISM ATTRACTION AND STRENGTHENING DESTINATION BRANDING AND MARKETING: ”GUNUNG PITHING MANGROVE CONSERVATION”, INDONESIA |
| title_sort | mangrove potential assessment for determining ecotourism attraction and strengthening destination branding and marketing gunung pithing mangrove conservation indonesia |
| topic | : between 5 and 10 keywords mangrove potential gis ndvi ecotourism ecotourist attraction destination branding marketing |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47204-1036.pdf |
| work_keys_str_mv | AT zainalabidin mangrovepotentialassessmentfordeterminingecotourismattractionandstrengtheningdestinationbrandingandmarketinggunungpithingmangroveconservationindonesia AT fadhilahestunuryani mangrovepotentialassessmentfordeterminingecotourismattractionandstrengtheningdestinationbrandingandmarketinggunungpithingmangroveconservationindonesia AT dhirakhurniawansaputra mangrovepotentialassessmentfordeterminingecotourismattractionandstrengtheningdestinationbrandingandmarketinggunungpithingmangroveconservationindonesia AT mochammadfattah mangrovepotentialassessmentfordeterminingecotourismattractionandstrengtheningdestinationbrandingandmarketinggunungpithingmangroveconservationindonesia AT nuddinharahab mangrovepotentialassessmentfordeterminingecotourismattractionandstrengtheningdestinationbrandingandmarketinggunungpithingmangroveconservationindonesia AT andrianikusumawati mangrovepotentialassessmentfordeterminingecotourismattractionandstrengtheningdestinationbrandingandmarketinggunungpithingmangroveconservationindonesia |