| Summary: | Background of the study: In the current situation of the global COVID-19 pandemic the role of a strong medical cluster operating in a specific territory in a specific region or even in a country is incredibly increasing. A strong regional medical cluster in these conditions determines the level of health of the population, the ability to cope with the serious challenges of the pandemic and minimize its negative consequences, both the health of citizens and the economy of the region.
Purpose of the article: The purpose of this paper is to determine the factors that have the strongest impact on the competitiveness of medical organizations in the region in the new conditions of a pandemic and its consequences, as well as to identify promising mechanisms for its assessment and ranking.
Methods: In this work, methods of statistical, strategic and matrix analysis are used, on the basis of which the factors of competitiveness of healthcare organizations in the region can be determined and ranked, which makes it possible, by ranking, to identify the most significant of them during the COVID-19 pandemic and its consequences.
Findings & Value added: The results of this study made it possible to test new mechanisms for assessing the competitiveness of healthcare institutions in the new conditions of a pandemic and to study the influence of the most significant factors of competitiveness on the regional and global competitiveness of the region in the conditions of COVID-19.
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