Summary: | Aim/purpose – Creativity and innovation are crucial for attaining a competitive advantage for organizations. However, dynamic changes in the environment, like the ones induced by the COVID-19 pandemic, and also other developments force scholars and practitioners to critically assess solutions once considered valid and functioning. The pandemic has affected the ICT sector in two ways, on the one hand, by impacting organizations’ work and operations and forcing employees to work remotely, and on the other, through the global transition to a virtual world. This shift has forced the ICT sector to act quickly and deliver. Adopting an interpretive approach, this research aims at identifying these characteristics of an organizational culture and leadership style which foster creativity and innovation.
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