Factors Influencing Customer Interest in Using Financing Products at Bank KB Bukopin Syariah Yogyakarta
Islamic banking is one of the targets in the economic sector that will be developed and focused on in Indonesia. The advantage possessed by Islamic banking is that it lies in an operational system based on Sharia principles. However, behind these advantages, there are some people who do not underst...
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| Format: | Article |
| Language: | English |
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Program of sharia economy of STAI Al-Azhar Menganti Gresik Jawa Timur Indonesia
2023-07-01
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| Series: | Al Iqtishod |
| Subjects: | |
| Online Access: | https://jurnal.stai-alazharmenganti.ac.id/index.php/AlIqtishod/article/view/966 |
| _version_ | 1827794612239990784 |
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| author | Pipit Puspita Rintan Nuzul Ainy |
| author_facet | Pipit Puspita Rintan Nuzul Ainy |
| author_sort | Pipit Puspita |
| collection | DOAJ |
| description |
Islamic banking is one of the targets in the economic sector that will be developed and focused on in Indonesia. The advantage possessed by Islamic banking is that it lies in an operational system based on Sharia principles. However, behind these advantages, there are some people who do not understand related to regulations and sharia principles so this can trigger the emergence of negative perceptions which are a factor in reducing customer interest in using sharia bank products, especially financing products. This study aims to examine the effect of knowledge of financing products, perceived service quality, perceived product quality, and perceived profit-sharing ratios on customers’ interest in using financing products at Bank KB Bukopin Syariah Yogyakarta. This research is quantitative research. The data source is using primary data. The sample selection used a purposive sampling technique. The analytical method uses multiple linear regression assisted by SPSS version 29 software. The results of this study indicate that the variable knowledge of financing products has a significant influence on customers’ interest in using financing products at Bank KB Bukopin Syariah Yogyakarta. Meanwhile, perceptions of service quality, perceptions of product quality, and perceptions of profit-sharing ratios do not have a significant effect on customers’ interest in using financing products at Bank KB Bukopin Syariah Yogyakarta. This study recommends the need factor to determine the influence of customer interest in using financing products in Islamic banks.
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| first_indexed | 2024-03-11T18:36:23Z |
| format | Article |
| id | doaj.art-f09a92f18a664621af9d505b557820bc |
| institution | Directory Open Access Journal |
| issn | 2407-6600 2745-8512 |
| language | English |
| last_indexed | 2024-03-11T18:36:23Z |
| publishDate | 2023-07-01 |
| publisher | Program of sharia economy of STAI Al-Azhar Menganti Gresik Jawa Timur Indonesia |
| record_format | Article |
| series | Al Iqtishod |
| spelling | doaj.art-f09a92f18a664621af9d505b557820bc2023-10-12T21:00:53ZengProgram of sharia economy of STAI Al-Azhar Menganti Gresik Jawa Timur IndonesiaAl Iqtishod2407-66002745-85122023-07-0111210.37812/aliqtishod.v11i2.966Factors Influencing Customer Interest in Using Financing Products at Bank KB Bukopin Syariah YogyakartaPipit Puspita0Rintan Nuzul Ainy1Ahmad Dahlan UniversityAhmad Dahlan University Islamic banking is one of the targets in the economic sector that will be developed and focused on in Indonesia. The advantage possessed by Islamic banking is that it lies in an operational system based on Sharia principles. However, behind these advantages, there are some people who do not understand related to regulations and sharia principles so this can trigger the emergence of negative perceptions which are a factor in reducing customer interest in using sharia bank products, especially financing products. This study aims to examine the effect of knowledge of financing products, perceived service quality, perceived product quality, and perceived profit-sharing ratios on customers’ interest in using financing products at Bank KB Bukopin Syariah Yogyakarta. This research is quantitative research. The data source is using primary data. The sample selection used a purposive sampling technique. The analytical method uses multiple linear regression assisted by SPSS version 29 software. The results of this study indicate that the variable knowledge of financing products has a significant influence on customers’ interest in using financing products at Bank KB Bukopin Syariah Yogyakarta. Meanwhile, perceptions of service quality, perceptions of product quality, and perceptions of profit-sharing ratios do not have a significant effect on customers’ interest in using financing products at Bank KB Bukopin Syariah Yogyakarta. This study recommends the need factor to determine the influence of customer interest in using financing products in Islamic banks. https://jurnal.stai-alazharmenganti.ac.id/index.php/AlIqtishod/article/view/966customer interestknowledge of financing productsperceived service qualityperceived product qualityperceived profit sharing ratio. |
| spellingShingle | Pipit Puspita Rintan Nuzul Ainy Factors Influencing Customer Interest in Using Financing Products at Bank KB Bukopin Syariah Yogyakarta Al Iqtishod customer interest knowledge of financing products perceived service quality perceived product quality perceived profit sharing ratio. |
| title | Factors Influencing Customer Interest in Using Financing Products at Bank KB Bukopin Syariah Yogyakarta |
| title_full | Factors Influencing Customer Interest in Using Financing Products at Bank KB Bukopin Syariah Yogyakarta |
| title_fullStr | Factors Influencing Customer Interest in Using Financing Products at Bank KB Bukopin Syariah Yogyakarta |
| title_full_unstemmed | Factors Influencing Customer Interest in Using Financing Products at Bank KB Bukopin Syariah Yogyakarta |
| title_short | Factors Influencing Customer Interest in Using Financing Products at Bank KB Bukopin Syariah Yogyakarta |
| title_sort | factors influencing customer interest in using financing products at bank kb bukopin syariah yogyakarta |
| topic | customer interest knowledge of financing products perceived service quality perceived product quality perceived profit sharing ratio. |
| url | https://jurnal.stai-alazharmenganti.ac.id/index.php/AlIqtishod/article/view/966 |
| work_keys_str_mv | AT pipitpuspita factorsinfluencingcustomerinterestinusingfinancingproductsatbankkbbukopinsyariahyogyakarta AT rintannuzulainy factorsinfluencingcustomerinterestinusingfinancingproductsatbankkbbukopinsyariahyogyakarta |